Everyone talks about improving email click rates, but most advice boils down to "write better subject lines" or "test send times." That's not the problem. The problem is you're emailing people who will never click, no matter how good your creative is. AI email click rate optimization tools fix this in a number of different ways. We ranked the best tools based on segmentation precision, deliverability impact, and measurable ROI. If your click rates are flat, the issue isn't your copy. It's your audience.

TLDR:

• The best tools for email click rates us AI to predict who will buy next using behavioral data, not outdated rules

• Orita builds custom ML models from your first-party data to find high-intent customers daily

• Brands like Misen saw 92% click rate increases by removing bots and targeting engaged humans

• Most tools optimize creative or placement; Orita identifies the right audience before you send

• Orita syncs AI-scored segments directly into Klaviyo without changing your existing workflow

What Are AI Tools for Email Click Rates?

Think of an AI tool for click rate improvement as a weather forecast rather than a history book. Traditional methods rely on backward-looking rules, like assuming anyone who hasn't opened an email in 90 days is a lost cause. That logic treats a loyal customer on vacation the exact same way it treats a fake bot account.

AI tools handle e-commerce email engagement differently. They analyze thousands of behavioral signals to predict who is statistically likely to buy next. By filtering out non-human traffic and focusing on high-intent subscribers, you naturally see better email click rate optimization. You stop guessing and start sending to the humans who actually want to see your creative work.

How We Ranked AI Tools for Email Click Rates

We dug deeper than flashy landing pages to find tools that actually move the needle on retention. We prioritized true predictive power over basic rule-based logic because guessing is not a strategy.

Here is the criteria we used:

• Segmentation precision using first-party data to accurately predict high-intent customers.

• Integration speed so you can plug into Shopify or Klaviyo without calling in an engineering team.

• Deliverability impact to remove bots and protect your sender reputation.

• Measurable results where the ROI is clear, not hidden behind vanity metrics.

We based this analysis on publicly available features and market positioning.

Best Overall AI Tool for Email Click Rates: Orita

Orita builds a bespoke machine-learning model for each brand using its own first-party data, scoring every profile daily for purchase intent and engagement, then syncing high-intent and risky contacts back into Klaviyo automatically. By removing bots and inactive profiles and focusing on humans likely to buy, brands report dramatic increases in click rates and revenue per send.​ Orita optimizes your program for long and short-term revenue, rather than using gimmicks.

Key features

• Custom ML models per brand that predict purchase intent and churn, plus daily scoring that creates fresh high-intent and suppression segments.​

• Bot and fake-contact removal and list-health automation, with transparent, revenue-based reporting so you can see incremental lift versus baseline.​

Good for: Scaling ecommerce brands using Klaviyo that want to fix flat click rates, repair deliverability, and extract more revenue from existing lists and flows without new creative or headcount.​

Limitation: Shows the strongest ROI once you have robust behavioral history; very early-stage stores may need to build more data before seeing full predictive power.​

Bottom line: Orita identifies the right audience before you ever hit send, turning stagnant click metrics into gains like 30%+ revenue per campaign and outsized CTR lifts by targeting engaged humans only.

Monocle

Monocle acts like a hyper-observant concierge for your triggered flows. It uses AI agents to customize email and SMS journeys at an individual level, focusing on the exact offer needed to close a sale.

What They Offer

• Individual journey mapping: Personalizes paths across email and SMS based on specific actions.

• Offer optimization: Automatically selects the right discount for triggered flows.

• Dynamic creative: Adjusts messaging real-time to match user context.

Good for: Maximizing revenue from customers who are already actively browsing.

Limitation: It relies on engagement signals. It optimizes the reaction, not the selection of who to email initially. Flows are also a much smaller portion of your traffic, so while they're really important, making improvements to flow deliverability won't impact your overall deliverability.

Bottom Line: Monocle refines the response to customer actions. Orita is different because we find high-intent customers for campaigns. Monocle polishes the journey for active shoppers; we expand the pool of profitable customers you can send to.

Maverick

Maverick handles the visual side of engagement by using AI to generate personalized videos for your customers. Instead of recording thousands of individual clips to say specific names, this tool automates the process so you can scale high-touch video content without spending weeks in a studio.

What They Offer

• AI-generated video personalization that tailors content specifically for high-volume email campaigns.

• Automated production that creates individualized messages without any manual recording overhead.

• Direct integration capabilities that make embedding video into email flows straightforward.

Good for: E-commerce brands wanting to stand out in the inbox with personalized thank-you notes or abandoned cart recovery videos.

Limitation: Maverick creates the creative asset, but it has no audience segmentation features. You risk sending high-value creative to low-intent recipients.

Bottom Line: Maverick fixes the production bottleneck but misses the targeting logic. Orita identifies which customers are actually likely to click, so your video investment reaches the audience primed to buy.

Mailability.io

Mailability.io acts as an AI teammate for Klaviyo. It uses intent signals to drive revenue through automated flows.

What They Offer

• Flow automation designed for deep Klaviyo integration

• Intent-based segmentation to re-engage customers

• Autopilot campaign creation for unengaged shoppers

Good for: Teams wanting a hands-off approach to flow creation.

Limitation: It works as a black box. You lose the transparent segment definitions needed for consistent strategic control. It also focuses on flows, which are important but an overall lower source of traffic than campaigns. Improving click rate for flows won't help your overall click rate and deliverability for your most frequent sends.

Bottom Line: Mailability.io automates execution for flow. Orita provides the clear, data-backed segments you need to drive improvements to click rate for campaigns, which is the biggest driver for overall click rate improvement.

Mailmend

Mailmend handles the technical side of inbox placement with a neat trick. Their main goal is shifting promotional emails from the Gmail Promotions tab into the Primary tab. They rely on specific configurations to convince gmail and other email providers that your emails are from a person (not marketing email) to improve visibility - rather than analyzing customer behavior.

What They Offer

• Gmail Primary tab optimization

• Technical deliverability analysis

• Inbox placement monitoring

Good for: Brands with severe visibility issues needing a quick technical fix to get seen.

Limitation: It changes where the email lands, but avoids analyzing who receives it. Click rates often stay flat if the audience isn't actually interested.

Bottom line: Mailmend focuses on technical placement. Orita drives deliverability through genuine engagement by targeting customers who actually want to buy.

Klaviyo Deliverability Tools

Klaviyo's native deliverability features give you visibility into inbox placement and technical health. Their Deliverability Score tracks your sender reputation in real-time, while built-in repair tools help you address issues before they tank your metrics.

What They Offer
Deliverability Score monitoring that shows your current sender reputation on a 0-100 scale, with alerts when you drop into risky territory.
Technical diagnostics for authentication (SPF, DKIM, DMARC) and domain health to catch configuration problems.
Tools that restrict your audience size to fix deliverability issues.

Good for: Brands needing to monitor technical deliverability health and catch authentication issues inside their existing ESP.

Limitation: Klaviyo's tools show you the problem and suggest broad fixes like "clean your list," but they don't predict which specific subscribers will engage next. You still need to manually decide who stays and who goes, often leaving revenue on the table through overly aggressive list cleaning.

Bottom line: Klaviyo's deliverability tools diagnose the symptoms. Orita treats the root cause by identifying high-intent customers and removing bots, driving sustainable engagement that naturally improves your Deliverability Score. Brands like GoodOnya saw +30 point increases by targeting humans who actually want to buy, not by following generic suppression rules.

Feature Comparison Table of AI Tools for Email Click Rates

Comparing these tools often feels like comparing apples to orangutans. You have creative assistants, reporting dashboards, and then dedicated segmentation engines. To fix click rates, you need a tool that handles the data layer—cleaning out bots and predicting exactly who wants to buy next.

Here is a breakdown of how the top options stack up when focused strictly on engagement mechanics and list hygiene.

Why Orita Is the Best AI Tool for Email Click Rates

Standard segmentation uses static rules that treat everyone the same. We take a different approach because segmented campaigns drive a 760% revenue increase. Instead of guessing based on opens, Orita analyzes behavioral patterns unique to your store to find the people actually looking to buy.

Most tools apply a generic algorithm to your data. We build custom models specific to your brand. Whether you sell daily coffee or luxury furniture, our AI learns your customer cycles. This precision uncovers "hidden buyers" generic tools miss, putting emails in front of humans who want to click rather than bots.

Orita works quietly behind the scenes, enhancing tools you already use like Klaviyo. We sync daily scores directly into your account, allowing you to execute better strategies without changing your workflow.

Using AI for personalization leads to 13.44% higher click-throughs. We give you the confidence to send fewer emails while making more money.

Final Thoughts on Using AI for Email Click Rate Optimization

Your click rates reflect who you're sending to, not just what you're sending. Email click rate optimization works when you target high-intent customers and remove fake accounts dragging down your metrics. You already have the creative and the flows. Now you need the right audience to see them.

FAQs

How do I choose the right AI tool for improving email click rates?

Start by identifying your biggest bottleneck: if you're struggling with who to send to, prioritize predictive segmentation tools like Orita that identify high-intent customers. If your audience targeting is solid but creative needs work, look at personalization tools like Maverick for video or Monocle for dynamic

For brands with severe deliverability issues, technical fixes like Mailmend can provide quick wins, but pairing them with engagement-driven segmentation delivers lasting results. If you notice your Klaviyo send volumes drop suddenly, it's often a sign that reputation damage requires both technical and audience-targeting fixes.

What's the difference between AI segmentation and traditional rule-based segmentation?

Traditional segmentation uses backward-looking rules like "hasn't opened in 90 days," treating a loyal customer on vacation the same as a bot account. AI segmentation analyzes thousands of behavioral signals to predict who is statistically likely to buy next, learning patterns unique to your brand rather than applying generic formulas. This means you find high-intent customers that static rules miss entirely.

Can I use multiple AI tools together for better email performance?

Yes, and many brands do exactly that because different tools solve different problems. You might use Orita to identify which customers to target, Monocle to personalize their triggered journeys, and Maverick to create standout video content for high-value segments. The key is making sure your segmentation layer (who you send to) is solid before investing in creative or flow optimization.

Which AI tool works best for brands just starting with email optimization?

If you're new to AI-powered email, start with a tool that integrates quickly and shows clear ROI without requiring major workflow changes. Orita syncs directly into Klaviyo with zero engineering lift and provides transparent segment definitions you control, making it easier to learn what works. Avoid black-box solutions that automate everything but leave you unable to understand or replicate the strategy.

When should I consider switching from Klaviyo's native analytics to an AI tool?

You don't need to switch—Klaviyo's analytics remain valuable for understanding past performance. Add an AI tool when you need to predict future behavior rather than just report what happened. If you're spending hours manually building segments, seeing flat click rates despite good creative, or leaving revenue on the table from suppressed lists, that's when predictive AI like Orita turns historical data into actionable targeting strategy.