Products

AI CUSTOMER SEGMENTATION

Know who actually
wants to hear from you

Stop missing buyers with Propensity to Buy, RFM, 90-day Engaged, etc.

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…and hundreds more

We only do one thing. And we do it really well.

We only do one thing.
And we do it really well.

A little more about Orita from our Co-CEOs

DB, Co-CEO

NeuroScience PhD

Aaron Schwartz, Co-CEO

Fmr. President

Founder

sold to Global-e

Founder

sold to Custom Ink

Because you're thinking it, no, Claude can't do what Orita does. Orita is an Expert System.

Choosy customers choose Orita

Choosy customer choose Orita

Campaign Revenue

+30%

“We set the strategy, and used Orita to sharpen our segmentation. Together, we turned better signals into better decisions, and the results followed.”

Zoe Meeran
VP Global eComm & Performance Marketing

Rescued Revenue™

$1.02M

“We’ve partnered with Orita for over a year, and they’ve provided me a ton of leverage. They’ve helped generate $900k in orders from customers whom we had previously cleaned from our lists.”

Bryce Radick
Retention Lead

Revenue per Campaign

+10%

"We're seeing incremental revenue from customers we wouldn't have otherwise tapped. And we’ve done it while also making gains on our click rate- which is more chances for us to convert on-site. The data here tells a great story."

Grace Beinlich
Retention Marketing

Customer LTV

+10%

YoY

"Using Orita's segments, we've refined our approach with customers who really want to hear from us. As a result, we’ve seen our click rate, LTV and other core metrics increase."

Tulsi Patel
SVP, E-commerce & Digital Marketing

SMS Revenue

+26%

"Orita's SMS segments gave us the confidence to be strategic about who we text. Conversion is up, and we know exactly where our SMS revenue growth is coming from. We have new control over how we use this channel, and it’s showing up in our results."

Nikki Zammiello
Senior Marketing Manager, Owned Channels

Revenue per Recipient

100x

“Orita’s helped us win sales from customers who we had thought were gone.”

AJ Patel
VP of Global Growth, U Beauty

ROI

42x

“Even the first few campaigns with Orita lifted our click rate. It’s really simple for us. All I have to do is add Orita’s segments to my campaigns, and the results just follow!”

Michelle Williams
Email Specialist

Annual Incremental Revenue Run Rate

+$480k

“Orita systematically found and automated the segments that perform the best, with a laser focus on ROI.”

Eric Schneider
Director of Marketing Performance, Tracksmith

Click Rate

+92%

“Overall, there has been a huge added benefit to adding Orita segments. Our revenue is up and the click rate is up. Plus it’s just made my life easier”

Katharine Azzolini
Senior Lifecycle Marketing Manager

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More Case Studies

Within 4 months, Orita customers see, on average

Revenue per SMS

+31%

Email Campaign Revenue

+30%

Email Click Rate

+26%

You can go live in days

Zero engineering support needed

One-click OAuth connection

Zero site speed impact

We’ll never slow you down

Safety & security you can trust

Orita has SOC 2 Type II , GDPR, LMNOP

One of ~12 global premier partners

One of ~12 global

premier partners

We promise we're good at this stuff.

We promise we're

good at this stuff.

TRUSTED BY LEADING AGENCIES

Highlights from our podcast

All Episodes

The Bootstrapping Lesson That Shaped Klaviyo’s Growth

Ed Hallen

Co-Founder at Klaviyo

How ButcherBox Builds Loyalty the Right Way.

Reba Hatcher

Chief Commercial Officer at ButcherBox

Stop Being a Generalist: Double Down on Your Best Thing

Marko Bon

President & Co-Founder at Domaine

Customer experience drives profit, not just vibes

Itamar Zur

Co-Founder & CEO at Veho

The 3 I's Framework That Makes You Impossible to Ignore

Sara Pereda

Global Head of Partnerships at Rivo

Discounts Are the Dark Side, Trust Is the Force

Rick Watson

CEO & Founder at RMW Commerce

Who Actually Owns Your PDP? (Probably No One)

Drew Marconi

Co-Founder & CEO at Intelligems

The Profit Engineer: Taylors Thesis on AI and Ecommerce

Taylor Holiday

CEO, Common Thread Collective

Why Sending Less Email Can Drive More Revenue

Nikki Tooman

Co-Founder at Sticky Digital

Bad Clients Don’t Exist, Bad Sales Processes Do

Rachel Jacobs

Ecommerce Agency Coach at EAG

Why Their First Store Felt Like Home

Conrad Sansone

Co-Owner at The Normal Brand

All Episodes

If you're still here, you may also want to know:

You can use Orita for campaigns & flows across Email, SMS, and Direct mail.

Your model is trained on over a petabyte of data, with over 2,000 different brand strategies. With 250M+ data points per brand updated daily, your model knows your customers.

Not sure how segmentation could improve your revenue? We are.

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