Hot off the presses, real case studies
with real data (really)

Case Study

Atelier, a leading Klaviyo agency, increased revenue per recipient by 137%

"Orita has already boosted KPI's across each business including two of our favorites - deliverability and profitability."

Michael McBride
Founder & CEO, Atelier Commerce

Klaviyo Deliverability Score

+25

Increase Revenue per Participant

+$1.69

Klaviyo ROAS

+209%

Case Study

Psycho Bunny made over $975k in incremental revenue

"Orita has improved our deliverability and driven a huge amount of incremental revenue."

Jean-Aymeri de Magistris
VP IT, Data Analytics, Psycho Bunny

Incremental Email Revenue Lift

$655k+

Rescued Revenue

$312k+

ROI

35x+

Case Study

GoodOnya revived their email deliverability with Orita Platform

“At first it was scary to see our send volumes be so much lower, but our click rates and sales actually went up. They were great strategic partners along the way.”

Nicole Gardner
Partner and CMO

Unsubscribes Prevented

>10%

Klaviyo Deliverability Score

+30

points

Bots Removed

38k+

Atelier, a leading Klaviyo agency, increased revenue per recipient by 137%

"Orita has already boosted KPI's across each business including two of our favorites - deliverability and profitability."

Michael McBride
Founder & CEO, Atelier Commerce

Klaviyo Deliverability Score

+25

Increase Revenue per Participant

+$1.69

Klaviyo ROAS

+209%

Atelier, a leading Klaviyo agency, increased revenue per recipient by 137%

"Orita has already boosted KPI's across each business including two of our favorites - deliverability and profitability."

Michael McBride
Founder & CEO, Atelier Commerce

Klaviyo Deliverability Score

+25

Increase Revenue per Participant

+$1.69

Klaviyo ROAS

+209%

GoodOnya revived their email deliverability with Orita Platform

“At first it was scary to see our send volumes be so much lower, but our click rates and sales actually went up. They were great strategic partners along the way.”

Nicole Gardner
Partner and CMO

Bots Removed

38k+

Unsubscribes Prevented

>10%

Klaviyo Deliverability Score

+30

pts

GoodOnya revived their email deliverability with Orita Platform

“At first it was scary to see our send volumes be so much lower, but our click rates and sales actually went up. They were great strategic partners along the way.”

Nicole Gardner
Partner and CMO

Bots Removed

38k+

Unsubscribes Prevented

>10%

Klaviyo Deliverability Score

+30

pts

“We’ve partnered with Orita for over a year, and they’ve provided me a ton of leverage. They’ve helped generate $900k in orders from customers whom we had previously cleaned from our lists.”

“We’ve partnered with Orita for over a year, and they’ve provided me a ton of leverage. They’ve helped generate $900k in orders from customers whom we had previously cleaned from our lists.”

Bryce Radick
Retention Lead

Bryce Radick
Retention Lead

"Orita has improved our deliverability and driven a huge amount of incremental revenue."

"Orita has improved our deliverability and driven a huge amount of incremental revenue."

Jean-Aymeri de Magistris
VP IT, Data Analytics, Psycho Bunny

Jean-Aymeri de Magistris
VP IT, Data Analytics, Psycho Bunny

“Orita’s helped us win sales from customers who we had thought were gone.”

“Orita’s helped us win sales from customers who we had thought were gone.”

AJ Patel
VP of Global Growth, U Beauty

AJ Patel
VP of Global Growth, U Beauty

“Orita systematically found and automated the segments that perform the best, with a laser focus on ROI.”

“Orita systematically found and automated the segments that perform the best, with a laser focus on ROI.”

Eric Schneider
Director of Marketing Performance, Tracksmith

Eric Schneider
Director of Marketing Performance, Tracksmith

“I didn’t think it was possible to get much more revenue from our customers, but I was (happily) wrong.”

“I didn’t think it was possible to get much more revenue from our customers, but I was (happily) wrong.”

Luke Droulez
VP of DTC & Wholesale, PAX

Luke Droulez
VP of DTC & Wholesale, PAX

“We were blown away to see the second campaign break even in just 5 days. Orita unlocked a completely new growth vector for us.”

“We were blown away to see the second campaign break even in just 5 days. Orita unlocked a completely new growth vector for us.”

Chris Wichert
Co- Founder & Co-CEO

Chris Wichert
Co- Founder & Co-CEO

“Orita has helped us change the way we think about our email marketing strategy. Their ability to identify who is - and, even more important, who isn’t - engaged allows us to make better decisions for our clients.”

“Orita has helped us change the way we think about our email marketing strategy. Their ability to identify who is - and, even more important, who isn’t - engaged allows us to make better decisions for our clients.”

Emily Roberts
Vice President of Growth and Marketing

Emily Roberts
Vice President of Growth and Marketing

“[Orita] kept our deliverability high in spite of the harsh Gmail changes. The added revenue from contacts we thought were long gone? That was a pretty nice surprise!”

“[Orita] kept our deliverability high in spite of the harsh Gmail changes. The added revenue from contacts we thought were long gone? That was a pretty nice surprise!”

Taylor Moody
CEO

Taylor Moody
CEO

“At first it was scary to see our send volumes be so much lower, but our click rates and sales actually went up. They were great strategic partners along the way.”

“At first it was scary to see our send volumes be so much lower, but our click rates and sales actually went up. They were great strategic partners along the way.”

Nicole Gardner
Partner and CMO

Nicole Gardner
Partner and CMO

“Orita discovered a goldmine of customers we'd written off who were actually ready to buy. They found money we had left on the table.”

“Orita discovered a goldmine of customers we'd written off who were actually ready to buy. They found money we had left on the table.”

Ovadia Labaton
Founder

Ovadia Labaton
Founder

"Orita has already boosted KPI's across each business including two of our favorites - deliverability and profitability."

"Orita has already boosted KPI's across each business including two of our favorites - deliverability and profitability."

Michael McBride
Founder & CEO, Atelier Commerce

Michael McBride
Founder & CEO, Atelier Commerce

“Orita is now a critical component to our retention marketing success!”

“Orita is now a critical component to our retention marketing success!”

Chris Kalamchi
Head of Growth

Chris Kalamchi
Head of Growth

“Orita’s audiences pinpointed the most engaged people in our mailing list, allowing us to message the people that mattered most - and it worked!”

“Orita’s audiences pinpointed the most engaged people in our mailing list, allowing us to message the people that mattered most - and it worked!”

Captain Bob Figular
President

Captain Bob Figular
President

“I can say a lot about Orita, but the numbers tell it all. WAY more total revenue, more revenue per recipient. And our click rate is going up in a big way. The best part was there was virtually no lift from our team. Orita just works.”

“I can say a lot about Orita, but the numbers tell it all. WAY more total revenue, more revenue per recipient. And our click rate is going up in a big way. The best part was there was virtually no lift from our team. Orita just works.”

Devin Grief
CEO

Devin Grief
CEO

“I love doing more with less, and Orita helps us do just that. Using their segments we were able to drive up our the revenue per recipient, and earn more overall from our email campaigns.”

“I love doing more with less, and Orita helps us do just that. Using their segments we were able to drive up our the revenue per recipient, and earn more overall from our email campaigns.”

Calvin Lammers
SVP of Digital & Media

Calvin Lammers
SVP of Digital & Media

“Orita’s AI customer segmentation worked very quickly to start driving sales efficiency in our email program. We know that improving click rate creates a virtuous cycle, and are excited to see our campaign revenue continue to go up.”

“Orita’s AI customer segmentation worked very quickly to start driving sales efficiency in our email program. We know that improving click rate creates a virtuous cycle, and are excited to see our campaign revenue continue to go up.”

Jennifer Mezzapelle
Head of Marketing

Jennifer Mezzapelle
Head of Marketing

“Plenty of vendors promise lift—Orita proved it. Their approach was clean, statistically sound, and built to show true incremental value.”

“Plenty of vendors promise lift—Orita proved it. Their approach was clean, statistically sound, and built to show true incremental value.”

Vishal Arora
Senior Director of Strategic Growth & Retention

Vishal Arora
Senior Director of Strategic Growth & Retention

“As a high-growth brand with a small team, we had hit the point where our list became too much to handle manually. Deliverability was dropping and costs were going up. By focusing on our engaged customers, we’ve seen email revenue grow week over week, despite sending fewer emails."

“As a high-growth brand with a small team, we had hit the point where our list became too much to handle manually. Deliverability was dropping and costs were going up. By focusing on our engaged customers, we’ve seen email revenue grow week over week, despite sending fewer emails."

Noah Stone
Co-Founder & CMO

Noah Stone
Co-Founder & CMO

“Orita’s impact was fast and obvious. With better segmentation and smarter targeting, we saw better inboxing, stronger click rates, and revenue we couldn’t touch before. Total game-changer!”

“Orita’s impact was fast and obvious. With better segmentation and smarter targeting, we saw better inboxing, stronger click rates, and revenue we couldn’t touch before. Total game-changer!”

Zac Fromson
Co-Founder, Lilo Social

Zac Fromson
Co-Founder, Lilo Social

Maximize Campaign Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.

Maximize Campaign Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.

Maximize Campaign Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.