Machine Learning ×
Ecommerce since 2021

What's Orita?

What's the deal with Orita? What would you say you… do?

Building a brand is an extremely difficult job. You have to design something people want, manage the complex logistics of producing physical goods and, of course, balance your cash position. And only then does the hard work begin of getting your brand in front of the right people, at the right time, with the right message.

Our job is to support brands - and the agencies they partner with - on that journey.

Orita empowers companies to create the best experience for every customer and prospect by leveraging their proprietary data. We’re a team of machine-learning experts and commerce fanatics who will do the hard, mathy, work in the background, so that you can do the fun work for your fans.

Building a brand is an extremely difficult job. You have to design something people want, manage the complex logistics of producing physical goods and, of course, balance your cash position. And only then does the hard work begin of getting your brand in front of the right people, at the right time, with the right message.

Our job is to support brands - and the agencies they partner with - on their journey. Orita empowers companies to create the best experience for every customer and prospect by leveraging their proprietary data. We’re a team of machine-learning experts and commerce fanatics who will do the hard, mathy, work in the background, so that you can do the fun work for your fans.

Why the Octopus?

DB's mom is from Madagascar, and in Malagasy, "Orita" means "cephalopod", or, as we think about it, a smart animal with tentacles everywhere!

So, yeah. An octopus.

Why does it have a snorkel? Makes you think, huh?

Daniel Brady, PhD

Co-founder & CEO

Zack Gow

Co-founder & CTO

Aaron Schwartz

Co-founder & President

Megan Blissick

Director of Partnerships

Brad Carr

Director of CS

Kyle Daley

Director of Product

Diana Zheng

Partner Manager

Benevolence Normoyle

Senior Software Dev Eng

Walker Stroud

Director of New Business

Ougni Chakraborty

ML Engineer, M.S.

John Brodish

Design, UX

Michael Fouchet

Data Analyst, M.Ed.

Chase O’Hara

Full Stack Developer

Joelle Waksman

CS and Ops Advisor

Our Values

Customer and Partner Obsessed

Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.

Customer and Partner Obsessed

Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.

Customer and Partner Obsessed

Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.

Customer and Partner Obsessed

Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.

Outcomes, not Inputs

With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.

Outcomes, not Inputs

With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.

Outcomes, not Inputs

With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.

Outcomes, not Inputs

With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.

Data Is in Our DNA

We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.

Data Is in Our DNA

We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.

Data Is in Our DNA

We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.

Data Is in Our DNA

We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.

Move Fast. Learn Fast.

If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.

Move Fast. Learn Fast.

If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.

Move Fast. Learn Fast.

If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.

Move Fast. Learn Fast.

If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.

Empowered, Fearless, Kind, Committed

Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.

Empowered, Fearless, Kind, Committed

Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.

Empowered, Fearless, Kind, Committed

Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.

Empowered, Fearless, Kind, Committed

Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.

We have a dream team of investors and advisors from the ecommerce, marketing, and data worlds.

OUR INVESTORS

Sugar Capital

Brian, Krista, Lisa, Will

Recursive Ventures

Itamar Novick

Phenomenal Ventures

Helen and Meena

Javelin Venture Partners

Jed, Noah, Alex, Tas

Bee Partners

Michael, Kira, Tim

Studio VC

Joe and Liam

Theory Forge

Ben and Matt

Power of N

Nikki Farb

SuperAngel

Ben Zises

Daphne Carmeli

Target, Deliv, Rainmaker

Tina Henry Bou-Saba

CXT

Tyrone Anderson

ServiceNow, Lightstep

Yaw Aning

Malomo

Maia Bittner

Chime, Rocksbox

Skye Spear

Tern, Signifyd

Elena Verna

Dropbox, Reforge

Ben Kosinski

Kosinski Ventures

Bob Strachan

Metacake

Tetsuro Miyatake

Harizury

Dane Baker

EcoCart

Nima Elyassi Rad

Shippo

Peter Twomey

EcoCart

Stuart Arsenault

Junip

Garrett Smallwood

Wag!

Lucy Zhang

Facebook, Beluga

Oren Charnoff

Fondue, Postscript

TJ Connolly

Tesla

Michael de la Maza

Hult, Agile Coach

Rachel Liaw

Fuse, Kiwi Crate

Gary Coover

Superlayer, Samsung

Adrian Alfieri

Verbatim

David Dustin

ShipInsure, Route

Arjun Aggarwal

Mandrel, Desktop Metal

Pat Nealon

eBay, Fidel API

Marco De Paulis

Loop, Ryder, Privy

John Brady

CalTech

Max Langlois

HYPE10

Amit Nithianandan

Instagram

Anthony Chen

FreightStack AI, Flexport

Sugar Capital

Brian, Krista, Lisa, Will

Recursive Ventures

Itamar Novick

Phenomenal Ventures

Helen and Meena

Javelin Venture Partners

Jed, Noah, Alex, Tas

Bee Partners

Michael, Kira, Tim

Studio VC

Joe and Liam

Theory Forge

Ben and Matt

Power of N

Nikki Farb

SuperAngel

Ben Zises

Daphne Carmeli

Target, Deliv, Rainmaker

Tina Henry Bou-Saba

CXT

Tyrone Anderson

ServiceNow, Lightstep

Yaw Aning

Malomo

Maia Bittner

Chime, Rocksbox

Skye Spear

Tern, Signifyd

Elena Verna

Dropbox, Reforge

Ben Kosinski

Kosinski Ventures

Bob Strachan

Metacake

Tetsuro Miyatake

Harizury

Dane Baker

EcoCart

Nima Elyassi Rad

Shippo

Peter Twomey

EcoCart

Stuart Arsenault

Junip

Garrett Smallwood

Wag!

Lucy Zhang

Facebook, Beluga

Oren Charnoff

Fondue, Postscript

TJ Connolly

Tesla

Michael de la Maza

Hult, Agile Coach

Rachel Liaw

Fuse, Kiwi Crate

Gary Coover

Superlayer, Samsung

Adrian Alfieri

Verbatim

David Dustin

ShipInsure, Route

Arjun Aggarwal

Mandrel, Desktop Metal

Pat Nealon

eBay, Fidel API

Marco De Paulis

Loop, Ryder, Privy

John Brady

CalTech

Max Langlois

HYPE10

Amit Nithianandan

Instagram

Anthony Chen

FreightStack AI, Flexport

Sugar Capital

Brian, Krista, Lisa, Will

Recursive Ventures

Itamar Novick

Phenomenal Ventures

Helen and Meena

Javelin Venture Partners

Jed, Noah, Alex, Tas

Bee Partners

Michael, Kira, Tim

Studio VC

Joe and Liam

Power of N

Nikki Farb

Daphne Carmeli

Target, Deliv, Rainmaker

Tina Henry Bou-Saba

CXT

Tyrone Anderson

ServiceNow, Lightstep

Oren Charnoff

Fondue, Postscript

OUR ADVISORS

Manish Sinha

L'Oreal

Manish Sinha

L'Oreal

Manish Sinha

L'Oreal

Manish Sinha

L'Oreal

Hannah Bravo

Loop Returns

Hannah Bravo

Loop Returns

Hannah Bravo

Loop Returns

Nadya Kohl

Experian

Nadya Kohl

Experian

Nadya Kohl

Experian

Curt Hasselschwert

Fairing

Curt Hasselschwert

Fairing

Curt Hasselschwert

Fairing

Kyle Hency

GoodDay, Chubbies

Kyle Hency

GoodDay, Chubbies

Kyle Hency

GoodDay, Chubbies

Matt Bahr

Fairing

Matt Bahr

Fairing

Matt Bahr

Fairing

Adam Miller

Uber, Postmates

Adam Miller

Uber, Postmates

Adam Miller

Uber, Postmates

John Burbank

Nielsen, VIZIO

John Burbank

Nielsen, VIZIO

John Burbank

Nielsen, VIZIO

Payman Nejati

OwnIt, Anycart

Payman Nejati

OwnIt, Anycart

Payman Nejati

OwnIt, Anycart

Adam Paulisick

Skillbuilder, CMU

Adam Paulisick

Skillbuilder, CMU

Adam Paulisick

Skillbuilder, CMU

Bhavin Parikh

Magoosh

Bhavin Parikh

Magoosh

Bhavin Parikh

Magoosh

J.J. List

FlowFi

J.J. List

FlowFi

J.J. List

FlowFi

You seem great. Please join us!

We’re a team of machine-learning experts and commerce fanatics who the hard, mathy that allows our customers to grow profitably

Grow profitably by messaging the right customers, at the right time.

©2024 Orita Inc. All Rights Reserved.

Grow profitably by messaging the right customers, at the right time.

©2024 Orita Inc. All Rights Reserved.

Grow profitably by messaging the right customers, at the right time.

©2024 Orita Inc. All Rights Reserved.