Machine Learning ×
Ecommerce since 2021
What's Orita?
Building a brand is an extremely difficult job. You have to design something people want, manage the complex logistics of producing physical goods and, of course, balance your cash position. And only then does the hard work begin of getting your brand in front of the right people, at the right time, with the right message.
Our job is to support brands - and the agencies they partner with - on that journey.
Orita empowers companies to create the best experience for every customer and prospect by leveraging their proprietary data. We’re a team of machine-learning experts and commerce fanatics who will do the hard, mathy, work in the background, so that you can do the fun work for your fans.
Building a brand is an extremely difficult job. You have to design something people want, manage the complex logistics of producing physical goods and, of course, balance your cash position. And only then does the hard work begin of getting your brand in front of the right people, at the right time, with the right message.
Our job is to support brands - and the agencies they partner with - on their journey. Orita empowers companies to create the best experience for every customer and prospect by leveraging their proprietary data. We’re a team of machine-learning experts and commerce fanatics who will do the hard, mathy, work in the background, so that you can do the fun work for your fans.
Why the Octopus?
DB's mom is from Madagascar, and in Malagasy, "Orita" means "cephalopod", or, as we think about it, a smart animal with tentacles everywhere!
So, yeah. An octopus.
Why does it have a snorkel? Makes you think, huh?
Building a brand is an extremely difficult job. You have to design something people want, manage the complex logistics of producing physical goods and, of course, balance your cash position. And only then does the hard work begin of getting your brand in front of the right people, at the right time, with the right message.
Our job is to support brands - and the agencies they partner with - on their journey. Orita empowers companies to create the best experience for every customer and prospect by leveraging their proprietary data. We’re a team of machine-learning experts and commerce fanatics who will do the hard, mathy, work in the background, so that you can do the fun work for your fans.
Our Values
Customer and Partner Obsessed
Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.
Customer and Partner Obsessed
Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.
Customer and Partner Obsessed
Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.
Customer and Partner Obsessed
Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.
Outcomes, not Inputs
With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.
Outcomes, not Inputs
With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.
Outcomes, not Inputs
With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.
Outcomes, not Inputs
With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.
Data Is in Our DNA
We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.
Data Is in Our DNA
We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.
Data Is in Our DNA
We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.
Data Is in Our DNA
We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.
Move Fast. Learn Fast.
If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.
Move Fast. Learn Fast.
If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.
Move Fast. Learn Fast.
If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.
Move Fast. Learn Fast.
If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.
Empowered, Fearless, Kind, Committed
Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.
Empowered, Fearless, Kind, Committed
Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.
Empowered, Fearless, Kind, Committed
Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.
Empowered, Fearless, Kind, Committed
Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.
We have a dream team of investors and advisors from the ecommerce, marketing, and data worlds.
OUR INVESTORS

Sugar Capital
Brian, Krista, Lisa, Will

Recursive Ventures
Itamar Novick

Phenomenal Ventures
Helen and Meena

Javelin Venture Partners
Jed, Noah, Alex, Tas

Bee Partners
Michael, Kira, Tim

Studio VC
Joe and Liam

Theory Forge
Ben and Matt

Power of N
Nikki Farb

SuperAngel
Ben Zises

Daphne Carmeli
Target, Deliv, Rainmaker

Tina Henry Bou-Saba
CXT

Tyrone Anderson
ServiceNow, Lightstep

Yaw Aning
Malomo

Maia Bittner
Chime, Rocksbox

Skye Spear
Tern, Signifyd

Elena Verna
Dropbox, Reforge

Ben Kosinski
Kosinski Ventures

Bob Strachan
Metacake

Tetsuro Miyatake
Harizury

Dane Baker
EcoCart

Nima Elyassi Rad
Shippo

Peter Twomey
EcoCart

Stuart Arsenault
Junip

Garrett Smallwood
Wag!

Lucy Zhang
Facebook, Beluga

Oren Charnoff
Fondue, Postscript

TJ Connolly
Tesla

Michael de la Maza
Hult, Agile Coach

Rachel Liaw
Fuse, Kiwi Crate

Gary Coover
Superlayer, Samsung

Adrian Alfieri
Verbatim

David Dustin
ShipInsure, Route

Arjun Aggarwal
Mandrel, Desktop Metal

Pat Nealon
eBay, Fidel API

Marco De Paulis
Loop, Ryder, Privy

John Brady
CalTech

Max Langlois
HYPE10

Amit Nithianandan

Anthony Chen
FreightStack AI, Flexport

Sugar Capital
Brian, Krista, Lisa, Will

Recursive Ventures
Itamar Novick

Phenomenal Ventures
Helen and Meena

Javelin Venture Partners
Jed, Noah, Alex, Tas

Bee Partners
Michael, Kira, Tim

Studio VC
Joe and Liam

Theory Forge
Ben and Matt

Power of N
Nikki Farb

SuperAngel
Ben Zises

Daphne Carmeli
Target, Deliv, Rainmaker

Tina Henry Bou-Saba
CXT

Tyrone Anderson
ServiceNow, Lightstep

Yaw Aning
Malomo

Maia Bittner
Chime, Rocksbox

Skye Spear
Tern, Signifyd

Elena Verna
Dropbox, Reforge

Ben Kosinski
Kosinski Ventures

Bob Strachan
Metacake

Tetsuro Miyatake
Harizury

Dane Baker
EcoCart

Nima Elyassi Rad
Shippo

Peter Twomey
EcoCart

Stuart Arsenault
Junip

Garrett Smallwood
Wag!

Lucy Zhang
Facebook, Beluga

Oren Charnoff
Fondue, Postscript

TJ Connolly
Tesla

Michael de la Maza
Hult, Agile Coach

Rachel Liaw
Fuse, Kiwi Crate

Gary Coover
Superlayer, Samsung

Adrian Alfieri
Verbatim

David Dustin
ShipInsure, Route

Arjun Aggarwal
Mandrel, Desktop Metal

Pat Nealon
eBay, Fidel API

Marco De Paulis
Loop, Ryder, Privy

John Brady
CalTech

Max Langlois
HYPE10

Amit Nithianandan

Anthony Chen
FreightStack AI, Flexport

Sugar Capital
Brian, Krista, Lisa, Will

Recursive Ventures
Itamar Novick

Phenomenal Ventures
Helen and Meena

Javelin Venture Partners
Jed, Noah, Alex, Tas

Bee Partners
Michael, Kira, Tim

Studio VC
Joe and Liam

Power of N
Nikki Farb

Daphne Carmeli
Target, Deliv, Rainmaker

Tina Henry Bou-Saba
CXT

Tyrone Anderson
ServiceNow, Lightstep

Oren Charnoff
Fondue, Postscript
See More
OUR ADVISORS

Manish Sinha
L'Oreal

Manish Sinha
L'Oreal

Manish Sinha
L'Oreal

Manish Sinha
L'Oreal

Hannah Bravo
Loop Returns

Hannah Bravo
Loop Returns

Hannah Bravo
Loop Returns

Nadya Kohl
Experian

Nadya Kohl
Experian

Nadya Kohl
Experian

Curt Hasselschwert
Fairing

Curt Hasselschwert
Fairing

Curt Hasselschwert
Fairing

Kyle Hency
GoodDay, Chubbies

Kyle Hency
GoodDay, Chubbies

Kyle Hency
GoodDay, Chubbies

Matt Bahr
Fairing

Matt Bahr
Fairing

Matt Bahr
Fairing

Adam Miller
Uber, Postmates

Adam Miller
Uber, Postmates

Adam Miller
Uber, Postmates

John Burbank
Nielsen, VIZIO

John Burbank
Nielsen, VIZIO

John Burbank
Nielsen, VIZIO

Payman Nejati
OwnIt, Anycart

Payman Nejati
OwnIt, Anycart

Payman Nejati
OwnIt, Anycart

Adam Paulisick
Skillbuilder, CMU

Adam Paulisick
Skillbuilder, CMU

Adam Paulisick
Skillbuilder, CMU

Bhavin Parikh
Magoosh

Bhavin Parikh
Magoosh

Bhavin Parikh
Magoosh

J.J. List
FlowFi

J.J. List
FlowFi

J.J. List
FlowFi









You seem great. Please join us!
We’re a team of machine-learning experts and commerce fanatics who the hard, mathy that allows our customers to grow profitably