ABOUT US
ABOUT US
ABOUT US
AI x Ecommerce since 2017
AI x Ecommerce since 2017
AI x Ecommerce since 2017
AI x Ecommerce since 2017
What's Orita?
What's Orita?
Building a brand is an extremely difficult job. You have to design something people want, manage the complex logistics of producing physical goods and, of course, balance your cash position. And only then does the hard work begin of getting your brand in front of the right people, at the right time, with the right message.
Our job is to support brands - and the agencies they partner with - on that journey.
Orita empowers companies to create the best experience for every customer and prospect by leveraging their proprietary data.
We’re a team of machine-learning experts and commerce fanatics who will do the hard, mathy, work in the background, so that you can do the fun work for your fans.
Building a brand is an extremely difficult job. You have to design something people want, manage the complex logistics of producing physical goods and, of course, balance your cash position. And only then does the hard work begin of getting your brand in front of the right people, at the right time, with the right message.
Our job is to support brands - and the agencies they partner with - on their journey.
Orita empowers companies to create the best experience for every customer and prospect by leveraging their proprietary data. We’re a team of machine-learning experts and commerce fanatics who will do the hard, mathy, work in the background, so that you can do the fun work for your fans.
Meet the team
Meet the team
Our Values
Our Values
Customer and Partner Obsessed
+
Outcomes, not Inputs
+
Data Is in Our DNA
+
Move Fast. Learn Fast.
+
Empowered, Fearless, Kind, Committed
+
We have a dream team of investors and advisors from the ecommerce, marketing, and data worlds.
OUR INVESTORS
OUR INVESTORS
OUR INVESTORS

Sugar Capital
Brian, Krista, Lisa, Will

Recursive Ventures
Itamar Novick

Phenomenal Ventures
Helen and Meena

Javelin Venture Partners
Jed, Noah, Alex, Tas

Bee Partners
Michael, Kira, Tim

Studio VC
Joe and Liam

Theory Forge
Ben and Matt

Power of N
Nikki Farb

SuperAngel
Ben Zises

Daphne Carmeli
Target, Deliv, Rainmaker

Tina Henry Bou-Saba
CXT

Tyrone Anderson
ServiceNow, Lightstep

Yaw Aning
Malomo

Maia Bittner
Chime, Rocksbox

Skye Spear
Tern, Signifyd

Elena Verna
Dropbox, Reforge

Ben Kosinski
Kosinski Ventures

Bob Strachan
Metacake

Tetsuro Miyatake
Harizury

Dane Baker
EcoCart

Nima Elyassi Rad
Shippo

Peter Twomey
EcoCart

Stuart Arsenault
Junip

Garrett Smallwood
Wag!

Lucy Zhang
Facebook, Beluga

Oren Charnoff
Fondue, Postscript

TJ Connolly
Tesla

Michael de la Maza
Hult, Agile Coach

Rachel Liaw
Fuse, Kiwi Crate

Gary Coover
Superlayer, Samsung

Adrian Alfieri
Verbatim

David Dustin
ShipInsure, Route

Arjun Aggarwal
Mandrel, Desktop Metal

Pat Nealon
eBay, Fidel API

Marco De Paulis
Loop, Ryder, Privy

John Brady
CalTech

Max Langlois
HYPE10

Amit Nithianandan

Anthony Chen
FreightStack AI, Flexport

Sugar Capital
Brian, Krista, Lisa, Will

Recursive Ventures
Itamar Novick

Phenomenal Ventures
Helen and Meena

Javelin Venture Partners
Jed, Noah, Alex, Tas

Bee Partners
Michael, Kira, Tim

Studio VC
Joe and Liam

Theory Forge
Ben and Matt

Power of N
Nikki Farb

SuperAngel
Ben Zises

Daphne Carmeli
Target, Deliv, Rainmaker

Tina Henry Bou-Saba
CXT

Tyrone Anderson
ServiceNow, Lightstep

Yaw Aning
Malomo

Maia Bittner
Chime, Rocksbox

Skye Spear
Tern, Signifyd

Elena Verna
Dropbox, Reforge

Ben Kosinski
Kosinski Ventures

Bob Strachan
Metacake

Tetsuro Miyatake
Harizury

Dane Baker
EcoCart

Nima Elyassi Rad
Shippo

Peter Twomey
EcoCart

Stuart Arsenault
Junip

Garrett Smallwood
Wag!

Lucy Zhang
Facebook, Beluga

Oren Charnoff
Fondue, Postscript

TJ Connolly
Tesla

Michael de la Maza
Hult, Agile Coach

Rachel Liaw
Fuse, Kiwi Crate

Gary Coover
Superlayer, Samsung

Adrian Alfieri
Verbatim

David Dustin
ShipInsure, Route

Arjun Aggarwal
Mandrel, Desktop Metal

Pat Nealon
eBay, Fidel API

Marco De Paulis
Loop, Ryder, Privy

John Brady
CalTech

Max Langlois
HYPE10

Amit Nithianandan

Anthony Chen
FreightStack AI, Flexport

Sugar Capital
Brian, Krista, Lisa, Will

Recursive Ventures
Itamar Novick

Phenomenal Ventures
Helen and Meena

Javelin Venture Partners
Jed, Noah, Alex, Tas

Bee Partners
Michael, Kira, Tim

Studio VC
Joe and Liam

Power of N
Nikki Farb

Daphne Carmeli
Target, Deliv, Rainmaker

Tina Henry Bou-Saba
CXT

Tyrone Anderson
ServiceNow, Lightstep

Oren Charnoff
Fondue, Postscript
OUR INVESTORS
OUR ADVISORS
OUR INVESTORS

Manish Sinha
L'Oreal

Manish Sinha
L'Oreal

Hannah Bravo
Loop Returns

Nadya Kohl
Experian

Curt Hasselschwert
Fairing

Kyle Hency
GoodDay, Chubbies

Matt Bahr
Fairing

Adam Miller
Uber, Postmates

John Burbank
Nielsen, VIZIO

Payman Nejati
OwnIt, Anycart

Adam Paulisick
Skillbuilder, CMU

Bhavin Parikh
Magoosh

J.J. List
FlowFi
You seem great. Please join us!
Maximize Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.
Maximize Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.
Maximize Revenue with AI Customer Segmentation



©2025 Orita Inc. All Rights Reserved.


































