May 15, 2025
Orita’s guide to email bots
Bots don’t buy. Ever. But they do mess up your list and can seriously damage your email performance with the actual humans who do make purchases.
Bot's can have all kinds of negative impact on your email program, like:
Compromise your sender reputation
Email providers (like Gmail and Outlook) look for signs of engagement, like clicks and even purchases, to decide if your emails should go to spam or not. If a significant portion of your email recipients don’t take the actions that email providers look for, they start to assume your messages aren’t valuable—and may send all your emails, even to real customers, to spam.
Muddy your engagement metrics
Bots pad your list and can drag down click rates or artificially inflate open rates. Because they may look like people but never actually buy, it can be harder to tell what’s going on when you have a bots on your list.
Inflate your list size
You might be paying your ESP more based on list volume, but getting no ROI from these addresses.
Throw off A/B tests and personalization
Bot traffic can skew test results and make it harder to trust the data you rely on to optimize messaging, timing, and offers.
Orita automatically finds and suppresses bots before they can hurt you.
Whether it’s a fake name, a burner email from a marketplace, or a pattern we’ve seen across hundreds of brands, we catch the bots so you can focus on real customers who are ready to buy.
Here’s a breakdown of the types of bots we identify—and keep out of your email sends:
Traditional Bot Attacks
Fake accounts designed to generate signups that flood a company’s list with bad data.
List Bombing Attacks
Similar to traditional bot attacks, except these attacks use legitimate emails that have been compromised to flood a brand with fake signups. These are harder to spot than traditional bot attacks, because the emails used look real.
Marketplace “Burner” Email bots
Marketplaces like TikTok Shop and Amazon use temporary email addresses for order confirmations—but they don’t accept incoming emails. This means you can’t reach the actual buyer and you’re wasting sends on inboxes that go nowhere
Google Shopping Bots
Google Shopping bots place orders to confirm the pricing information they serve in search results. They never complete the purchase, so like marketplace bots, you can’t ever reach an actual buyer by emailing these bots.
Alias Bots
These show up when a user creates hundreds of variations of the same email using the “+” trick (e.g., name+123@domain.com). These are often used to exploit signup flows, trigger promotions multiple times, or gather competitive intelligence.
New types of bots and non-human profiles
We’re constantly improving our models to spot new types of bots and attacks. As bad actors change their tactics, we continue to add new types of AI-driven filters.
Want to know if bots are an issue for your brand? Get started with a free audit.
