On this episode of The Orita Podcast, Megan Blissick sits down with two legends of the inbox: Will Evans, Co-Founder of FlowCandy (aka the Klaviyo whisperer), and Nikki Tooman, Co-Founder of Sticky Digital (who leads a multi-million-dollar, all-women agency turning one-time buyers into lifelong brand fans).

Together, they break down:

• How to turn one-time purchasers into loyal fans

• How to build smarter strategies using the data you already have

• When to consolidate your tech stack—and when to leave it alone

• The retention benchmarks your brand should be hitting

They also unpack zero-party data, AI’s role in retention (no, it won’t steal your job… yet), and why your Black Friday prep should start yesterday. Bonus: Will recommends meditation. Nikki recommends not lighting your tech stack on fire.

If you want fewer unsubscribes, more LTV, and a little less chaos in your Klaviyo, hit play.

👥 Meet the guests

• Will Evans, Co-Founder at FlowCandy [LinkedIn]

• Nikki Tooman, Co-Founder at Sticky Digital [LinkedIn]

Hosted by Megan Blissick, Director of Partnerships at Orita.ai