r.e.m. beauty systematically improved email health, maximizing impact of big campaigns
r.e.m. beauty systematically improved email health, maximizing impact of big campaigns
r.e.m. beauty systematically improved email health, maximizing impact of big campaigns
Using Orita's Highly and Moderately Engaged segments, we've refined our approach with customers who really want to hear from us. As a result, we’ve seen our click rate, LTV and other core metrics increase, for a healthier, better performing email program.
Tulsi Patel
SVP, E-commerce & Digital Marketing
Using Orita's Highly and Moderately Engaged segments, we've refined our approach with customers who really want to hear from us. As a result, we’ve seen our click rate, LTV and other core metrics increase, for a healthier, better performing email program.
Tulsi Patel
SVP, E-commerce & Digital Marketing
Click rate
+68%
Customer Lifetime Value
+10%
YoY
Revenue per recipient
+106%
Click rate
+68%
Customer Lifetime Value
+10%
YoY
Revenue per recipient
+106%
Using Orita's Highly and Moderately Engaged segments, we've refined our approach with customers who really want to hear from us. As a result, we’ve seen our click rate, LTV and other core metrics increase, for a healthier, better performing email program.
Tulsi Patel
SVP, E-commerce & Digital Marketing
Click rate
+68%
Customer Lifetime Value
+10%
YoY
Revenue per recipient
+106%
More case studies
More case studies
Not sure how segmentation could improve your revenue? We are.
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©2025 Orita Inc. All Rights Reserved.
Not sure how segmentation could improve your revenue? We are.
Maximize Revenue with AI Customer Segmentation
©2025 Orita Inc. All Rights Reserved.
Not sure how segmentation could improve your revenue? We are.
Maximize Revenue with AI Customer Segmentation
©2025 Orita Inc. All Rights Reserved.