In this episode of The Orita Podcast, Aaron Schwartz sits down with Hansen Liang, Founder Stealth Startup. Hansen spent seven years inside Klaviyo building new products like a startup founder, reporting straight to the CPO, pitching the founders like investors, and earning headcount by traction. Now he's left to do it for real, building AI agents in stealth.

• How Klaviyo structured its New Products team as a startup inside a startup with Andrew and Ed acting as the board

• Why you can't subsidize your way out of bad product-market fit, no matter how strong your sales org is

• The two battles every internal founder fights and why the internal one is often harder than finding PMF

• Why product leaders should have more customer exposure than anyone in the org, salespeople included

• How Hansen ships 1,000 PRs a month with two AI models adversarially reviewing each other's code

• His spicy take on Google and Meta and why the biggest ad platforms may be brands' biggest problem

👥 Meet the guest

Hansen Liang, Founder Stealth Startup; previously New Products, Klaviyo

🎙 Hosted by

Aaron Schwartz, Co-Founder and Co-CEO at Orita.ai

🎧 Chapters

[00:00:00] Meet Hansen: Seven Years Building Klaviyo's New Products

[00:02:04] A Kid in China Dreaming About the iPhone

[00:04:00] The Co-op Binder That Changed Everything

[00:07:23] You Have to Just Care: What Great Product Takes

[00:09:26] Klaviyo's Accidental First Growth PM

[00:14:13] A Startup Inside a Startup: How New Products Ran

[00:19:32] Two Battles: External PMF vs Internal Buy-In

[00:22:32] You Can't Subsidize Bad Product-Market Fit

[00:25:39] Where the Buck Stops: Customer Exposure

[00:27:37] The Launch Is a Milestone, Not the Endpoint

[00:31:25] What's Next: AI Agents for Creator Marketing

[00:37:41] 1,000 PRs a Month: The Two-Model Workflow

[00:44:06] The Spicy Take: Google, Meta, and What Breaks

[00:46:47] After Party: Aaron on Authenticity and AI Humility

🌐 Check out Orita.ai for more episodes of The Orita Podcast, where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing, by figuring out who actually wants to hear from you and when.

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