ORITA FLOWS & CAMPAIGNS

Get the timing right
in your flows.

Get the timing right
in your flows.

Orita decides when each customer enters your winback and re-engagement flows, so they hear from you when they’re ready to engage.

Orita continuously tests and optimizes your flow timing.

Orita continuously tests and optimizes your flow timing.

Instead of one fixed trigger, Orita keeps testing timing windows and moves more customers to the ones that work, so each person enters when they’re most likely to engage.

Instead of one fixed trigger, Orita keeps testing timing windows and moves more customers to the ones that work, so each person enters when they’re most likely to engage.

Built for the flows where timing matters most

Built for the flows where timing matters most

WINBACK FLOWS

Win back lapsed buyers right when they’re primed to engage

Win back lapsed buyers right when they’re primed to engage

Orita spots the moment each customer is most likely to respond and fires your winback then, instead of waiting for one cutoff.

PROSPECT RE-ENGAGEMENT

Turn subscribers into first-time buyers at the right moment

Turn subscribers into first-time buyers at the right moment

Orita reads intent from site visits and clicks, not just orders, and steps in when interest peaks.

Make more from the flows you already have.

Make more from the flows you already have.

1

Clone your flow

What is Orita?

Start from the winback or re-engagement flow you already run.

What is Orita?

2

Swap the trigger

What is Orita?

Point it at the Orita Decision event, so Orita controls when each customer enters.

What is Orita?

3

Profit

What is Orita?

Better timing leads to more revenue. 

What is Orita?

Carve Designs grows winback flow revenue 12.7X with one small change: entry timing from Orita

Carve Designs grows winback flow revenue 12.7X with one small change: entry timing from Orita

THE CHALLENGE

Carve already had a strong winback flow, with tiered offers and direct mail. But a “days since last purchase” trigger couldn’t account for seasonality, which matters a lot for a swimwear brand.

Carve already had a strong winback flow, with tiered offers and direct mail. But a “days since last purchase” trigger couldn’t account for seasonality, which matters a lot for a swimwear brand.

WHAT CHANGED

Orita took over when lapsed customers entered the flow. The content stayed exactly the same, and Orita keeps testing windows as the seasons shift.

Orita took over when lapsed customers entered the flow. The content stayed exactly the same, and Orita keeps testing windows as the seasons shift.

Flow revenue

Flow revenue

12.7x

12.7x

12.7x


Revenue / recipient

Revenue / recipient

$0.82

$0.82

$0.82


Click rate

Click rate

2.0%

2.0%

2.0%


“We'd already done the work on the content. Before Orita, we had no way to be scientific about when someone entered the flow. We knew this precision was the missing piece. With Orita’s trigger, our winback flow is now dramatically outperforming what we could do before.”

Hannah Fleming
Performance Marketing Director, Carve Designs

Questions we hear a lot

Will my send volume change?

What is Orita?

Maybe! The model finds the right timing to send your flows. That might mean more or fewer sends, depending on your current trigger.

Do I need to rewrite my flows?

What is Orita?

No. Your content, offers and branches stay as they are. Orita only decides entry timing.

Can Orita run a subscription winback flow?

What is Orita?

Yes. For brands with subscriptions, Orita can run a winback aimed at churned subscribers, which is separate from a standard placed-order winback.

Can I A/B test an Orita Flow Entry against my current flow’s timing?

What is Orita?

Yes. Orita can split your eligible audience, for example 50/50, between your existing flow’s entry trigger and the Orita Flow Entry.

Timing is everything. Flows are a great place to start.

Timing is everything. Flows are a great place to start.

Timing is everything. Flows are a great place to start.