Rachel Jacobs (Ecommerce Agency Growth) is known as 'The Agency Whisperer", and she has an important message for agency founders: there's no such thing as bad clients.

But when sales sells the dream and throws it over the fence to delivery:

• Expectations don’t match reality

• Delivery teams are set up to fail

• Clients feel blindsided

• Relationships break down fast

The fix isn’t better clients. It’s better alignment before the deal is signed. If delivery isn’t in the room during sales, you’re gambling with culture, retention, and trust.