About Orita
Orita is an AI customer segmentation platform that utilizes machine learning models to dynamically score and segment audiences so brands can email the right people at the right time. The end result yields improved engagement, deliverability, and revenue beyond rule-based segments.
What types of brands are a good fit for Orita?
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How does Orita impact my day-to-day?
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Using Orita
Orita's Engagement Levels segments your entire Klaviyo email list into five cohorts, ranking from your most to least engaged profiles.
Highly Engaged
Include on most every campaign
Moderately, Slightly, and Rarely Engaged
Add thoughtfully, based on what your strategy calls for. Consider tolerance for engagement decline, revenue tradeoffs, the specific content you’re sending, and your broader business goals.
Not Engaged
Exclude on most every campaign
Klaviyo
Highly Engaged
Most likely to engage if you send today
Moderately Engaged
Slightly Engaged
Rarely Engaged
Declining likelihood to engage based on today
Not Engaged
Email has minimal/zero influence on purchase behavior
Bots
Non-human, will not purchase
How can I accelerate my strategy?
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How Orita works
Orita predicts when sending a message will actually change behavior, and adjusts segmentation daily based on that prediction.
How Orita's algorithms work
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Why Orita succeeds where standard segmenation breaks down
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How do I know it's working?
Orita's incrementality testing
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Where do I view results?
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How do I position Orita with my clients?
On average, brands see revenue lift in the first 30 days by:
Capturing high-intent profiles missed by standard engaged segments
Suppressing low-intent or bot profiles
Protecting deliverability
Orita improves sending efficiency and revenue. Not one at the expense of the other.
ANSWERS TO COMMON CLIENT QUESTIONS
How can we be sure the revenue is incremental?
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Where can I monitor performance?
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Why pay for more segmentation strategy?
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How is this different from Klaviyo RFM?
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Will send volume decrease?
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Common problems agencies have used Orita to solve
Click rate is extremely low. Even higher engaged audiences are not performant
Leverage engagement scores, and start with top 5% of profiles, expand over time to top 10%, etc. until performance improves.
Client doesn’t rely on Klaviyo for attribution, so we’re not sure how to report Orita performance
Have the client deduct Orita incremental revenue the same way they would revenue Klaviyo attribution, as it relates to their other platform (Google Analytics, Triple Whale, etc.)
Incrementality testing will be valid regardless of platform attribution
Nearly all my revenue is coming from the highly engaged audience. How do I reactivate my lower tier audiences?
Utilize Orita engagement tiers in conjunction with other, more narrow segment conditions, and consider content strategy like you would for other reactivation or winback campaigns.
Ex: Orita rarely engaged + higher AOV lapsed customer + promo campaign
Ex: Moderately engaged past purchasers + new product launch
Clients want to send more campaigns and/or has lofty revenue goals, but we’re worried about list fatigue.
Use the Orita campaign scenario planner to identify revenue vs. deliverability tradeoffs that occur from sending to each Orita engagement level. So instead of guessing, you can show a client exactly what they gain in projected revenue and what they risk in deliverability by expanding to each additional tier
Rely on Highly Engaged audiences for additional campaign sends, reserving deeper tiers for major brand or sale moments. Highly Engaged audiences ensure a campaign sends to profiles not at risk of fatigue (and most likely to click and/or convert).
