Everyone’s talking about AI, discounts, and attribution. But the smartest brands? They’re quietly doubling down on retention, precision, and profitability.

In this episode, Aaron Schwartz (Orita) brings together Jessica Levinson (Common Thread Collective), Melanie Balke (The Email Marketers), and Jess Chan (Longplay Brands) to talk about what actually works when acquisition gets expensive and loyalty matters more than ever. They’re covering the hard stuff: what to cut, what to double down on, why “blast the whole list” is still a thing (ugh), and how to personalize without drowning in bad data. It's the clarity every founder, marketer, and retention leader needs right now.