In this episode of The Orita Podcast, we sit down with Jay Myers (Bold Commerce) and Bob Strachan (Metacake) to unpack how DTC brands can build stronger businesses by rethinking loyalty, email, and the fundamentals of brand growth. From early Shopify hacks to modern membership models, Jay shares how Bold’s suite of apps is evolving to support retention-first strategies. Bob brings a strategic lens from his years consulting DTC brands, revealing how great customer experiences (and smart product expansion) drive long-term success.

This episode is full of perspective from two ecomm veterans who’ve seen it all.

Listen in to learn:

• Why “membership” beats “subscription” for long-term loyalty

• The three feelings every homepage needs to convey in under 60 seconds

• How to structure your product catalog for acquisition, expansion, and continuity