When tariffs, mold, and manufacturing headaches collide… you get a masterclass in physical product building.

In this episode, Aaron Schwartz (Orita) sits down with Justin Seidenfeld (Canopy, Doris Dev) and Prince Ghosh (Factored Quality, Pietra) to talk about what it actually takes to launch and scale in the messiest corners of consumer goods. They cover everything from tariff survival plans to co-founder matchmaking, and why some of the best brands start with vinegar, Q-tips, and a beauty hack.