If your idea of a holiday prep strategy is “we’ll figure it out in October,” we need to have a talk.

On this episode of The Orita Podcast, Diana Zheng sits down with Meaghan Langston (Go Fish Digital) and Caren Carrasco (Mandate) to talk about email marketing, AI, collaboration—and why “set it and forget it” is a crime against your customer journey.

Together, they unpack:

• Why every email you send is a chance to unsubscribe (make it count)

• How to turn dusty automations into delightful, on-brand experiences

• Why cross-channel collaboration isn’t optional—it’s survival

• Dark mode, deliverability, and other things your ESP quietly hates you for ignoring

• How to rewarm your dormant list now so Black Friday doesn’t destroy your open rates

Plus: Caren shares the trick to getting C-suite buy-in with cold, hard unsubscribe math. Meaghan drops the mindset shift that changes how you write every campaign.