In this episode of The Orita Podcast, Aaron Schwartz sits down with Philippe Roireau, Co-Founder and CEO of Consio, spent a decade operating eight-figure brands and leading partnerships at Gorgias, Northbeam, and ShipBob before betting that voice was the most underbuilt channel in ecommerce. This episode is the story of why he made that bet, how he found his first customer on a spreadsheet with a manual dialer, and what it looks like to build a vertical AI phone platform from zero base code.

• Why every ecommerce brand has a phone number but no strategy for it

• How furniture and high-ticket brands became Consio's strongest early verticals

• The attribution engine that proves phone ROI before brands commit to the channel

• Why the AI value is in tool calls and actions, not just answering FAQs

• How a $5M deck brand built a propensity-to-buy score from call transcripts

👥 Meet the guest

Philippe Roireau, Co-Founder and CEO at Consio

🎙 Hosted by

Aaron Schwartz, Co-Founder and Co-CEO at Orita.ai

🎧 Chapters

[00:00] Midwest Man Cannot Pronounce French Name

[00:52] From Largest Gorgias Client to Employee Five

[02:48] Northbeam, ShipBob, and Seven Years of Pattern Recognition

[04:10] The LinkedIn Post That Changed Everything

[05:29] Committed to the Vision Before the Product Worked

[06:00] Gorgias Plus Northbeam Plus ShipBob: The Consio Thesis

[07:18] First Customer: A Spreadsheet, Aircall, and John Roman

[10:19] High Ticket Wins: Why Furniture Loves the Phone

[11:00] Vision Drift: From Outbound Dialer to Full AI Phone Platform

[13:01] Competing With HubSpot, Pipedrive, and Zoho — On Shopify

[16:06] The Vibe-Coded Productboard Replacement They Use Every Day

[20:11] Revenue Front and Center: How Consio Trains Brands to Trust the Phone

[25:47] Three Use Cases Any $50M Brand Can Start With Today

[30:32] 500 Calls, One Button, Voice of Customer in 30 Seconds

🌐 Check out Orita.ai for more episodes of The Orita Podcast, where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing, by figuring out who actually wants to hear from you and when.

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