In this episode of The Orita Podcast, Aaron Schwartz talks to Itamar Zur, Co-Founder & CEO of Veho, to unpack why delivery isn’t just logistics: it’s brand, loyalty, and growth hiding in plain sight.

Ita didn’t set out to build a logistics company. He set out to fix broken customer experiences. From bad doorstep deliveries to stolen packages, Veho was born from a simple obsession: make the post-purchase experience feel as intentional as the product itself. That obsession took Veho from an MBA idea to a nationwide network powering last-mile delivery for brands like Sephora and Lululemon.

Together, they dive into:

• Why customer experience, not speed alone, is the real last-mile advantage

• How Veho scaled from zero to unicorn without copying UPS or FedEx

• The co-founder breakup that almost killed the company and what saved it

• Building culture and principles that scale past the founding team

• Hiring mistakes, leadership evolution, and when to trust your gut

• Why last-mile delivery directly impacts LTV, conversion, and repeat purchase

• How AI is reshaping logistics, decision-making, and internal leverage

• Veho’s vision to own the entire post-purchase journey, not just delivery

👥 Meet the guest Itamar Zur, Co-Founder & CEO at Veho

🎙 Hosted by Aaron Schwartz, Co-Founder & Co-CEO at Orita.ai

🎧 Chapters

[00:00] From Lawyer to Logistics Founder [07:47] Zero to “This Might Work”: Building Veho from Nothing [10:39] Co-Founder Breakups, Hard Pivots, and Finding the Right Partner [13:31] Scaling Whiplash: How Leadership Has to Change [16:10] Hiring Without Regrets: The Rules (and Mistakes) That Matter [19:27] How You Build a Customer-Obsessed Company (on Purpose) [30:23] Why “If It’s Not Written, It’s Not Decided” Wins [32:39] AI as a Force Multiplier: Where It’s Already Paying Off [37:21] Culture That Scales: Principles Over Heroics [41:50] What Veho Borrowed (and Didn’t) from UPS, FedEx, Amazon, Uber [45:16] Delivery = Brand: The Hidden Driver of LTV [49:49] Beyond the Box: The Post-Purchase Platform Future

🌐 Check out Orita.ai for more episodes of The Orita Podcast, where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing, by figuring out who actually wants to hear from you and when.

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