In this episode of The Orita Podcast, Aaron Schwartz sits down with Chase Clymer, Co-Founder of Electric Eye and host of Honest Ecommerce, to break down a truth most brands ignore: optimization isn’t about pretty pages, it’s about getting closer to the money.

Chase didn’t start in ecommerce with some grand strategy. From touring in a pop-punk band to hacking together early Shopify projects, his journey into building one of the most respected optimization-focused agencies came from doing the work, breaking things, and learning what actually drives revenue.

Over time, Electric Eye evolved from a full-service agency into something much sharper: an optimization machine focused on helping brands turn traffic into more revenue, not just better-looking websites.

Together, they dive into:

• Why optimizing your homepage is usually a waste of time and where to start instead

• The real CRO mindset: eliminate fear, uncertainty, and doubt at every step of the journey

• Why most brands know they should test… but never actually do it

• How to use customer data (surveys, heatmaps, support tickets) to generate winning ideas

• The difference between optimizing for conversion rate vs. optimizing for revenue per session

• Why subscriptions aren’t always the answer and how memberships are quietly winning instead

• The hidden bottleneck: founders drowning in tasks instead of focusing on experimentation

• Shopify migrations: what goes wrong, what matters, and why most brands underestimate the complexity

• AI, AEO, and SEO: what’s changing and what still matters

• The biggest mistake brands make: solving for “busy work” instead of solving for customers

This episode is a masterclass in cutting through ecommerce noise and focusing on what actually drives growth. If you’re spending time debating homepage tweaks instead of fixing checkout, PDPs, or customer friction, this one will hit.

👥 Meet the guest

Chase Clymer, Co-Founder at Electric Eye & Host of Honest Ecommerce

🎙 Hosted by

Aaron Schwartz, Co-Founder & Co-CEO at Orita.ai

🎧 Chapters

[00:00] From Pop Punk to Ecommerce: Chase Clymer’s Unlikely Path

[03:28] Why Electric Eye Killed Services to Focus on One Thing: Optimization

[06:17] The Truth About Shopify Migrations and Why Most Go Wrong

[09:29] The Hidden Landmines That Break Ecommerce Replatforms

[12:16] The Only Tech Stack That Actually Matters and What to Skip

[15:29] Stop Guessing: How Smart Brands Actually Optimize for Revenue

[18:28] Why Most Brands Don’t Test and How It’s Costing Them Millions

[24:39] Forget the Homepage: Optimize Checkout First

[32:09] The Perfect PDP: What Makes People Actually Buy

[37:23] Shopper Behavior Is Changing Fast, Most Brands Aren’t Ready

[42:14] Subscription Fatigue Is Real, What Works Now Instead

🌐 Check out Orita.ai for more episodes of The Orita Podcast, where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing, by figuring out who actually wants to hear from you and when.

🚀 Get your free email audit from Orita, turn segments into superpowers: https://orita.ai

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