In this episode of The Orita Podcast, Aaron Schwartz sits down with Domaine’s dynamic duo—Stacy Strom (Director of CRM & Lifecycle Marketing) and Kim Samuelsen (Director of Delivery & Head of Domaine Studio), to unpack how the world’s largest independent Shopify design and development team helps brands win right now. From enterprise re-platforms to founder-led up-and-comers, they break down AI-enabled personalization, cross-channel retention, and BFCM playbooks that don’t torch your list.

They discuss:

• Studio vs. Enterprise → how Domaine balances scrappy founder energy with enterprise-grade execution.

• AI that actually helps → curated tools (XGen, Zowie, Tolstoy) that drive conversion and efficiency instead of chaos.

• BFCM without burnout → early planning, site speed, code freezes, and contingency playbooks to stay sane.

• Retention beyond the weekend → segmenting send tolerance, nurturing new BFCM cohorts, and turning returns/support into loyalty.

👥 Meet the guests

Stacy Strom: Director of CRM & Lifecycle Marketing, Domaine

Kim Samuelsen: Director of Delivery & Head of Studio, Domaine

Host: Aaron Schwartz: Co-Founder & Co-CEO, Orita.ai

🎧 Chapters 02:50 — Domaine’s Glow-Up & Coopetition 05:33 — Studio Mode: Scaling Scrappy Brands 08:36 — The Stack That Actually Ships 11:19 — AI: From Hype to How 14:13 — BFCM Prep: Plan in June 16:46 — Weekend Winners: Tactics That Work 19:46 — Personalization Without the Creep 22:37 — One Customer, Many Channels 25:22 — What’s Next: 2026 Preview 28:23 — Rapid-Fire Takeaways

🌐 Check out Orita.ai for more episodes of The Orita Podcast—where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team.

Orita uses machine learning to help brands send smarter, more profitable marketing—by figuring out who actually wants to hear from you and when.

🚀 Get your free email audit from Orita – turn segments into superpowers: https://orita.ai

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