Some brands treat omnichannel and affiliate marketing like buzzwords. Kait Stephens (Brij) and Andy Cloyd (Superfiliate) show how connecting real-world touchpoints and creator partnerships can drive smarter acquisition and deeper retention—when done right.

In this episode, Aaron Schwartz (Co-Founder & Co-CEO of Orita) digs into real strategies for connecting DTC, retail, and creator marketing. From QR codes that tie in-store buyers to your email list, to influencer campaigns that drive both foot traffic and long-term loyalty, Kait and Andy share what’s working—and how to measure it. We’re talking data, tools, and how to align teams around metrics that reflect the entire customer journey, not just the last click.