Building a brand today takes more than a shiny homepage.

Bob Rockland (Code) and Anshey Bhatia (Verbal+Visual) join Aaron Schwartz (Orita) to share how they help brands grow with soul—by marrying conversion best practices with storytelling that resonates.

In this episode, they unpack what it really takes to scale DTC in 2025—from obsessing over checkout UX to localization, cleaning up bloated tech stacks, and staying human in the age of AI.

Whether you're a founder plotting your next international move or a marketer trying to lift AOV without tanking CX, this one's for you.