In this episode, we sit down with Ben Sharf to learn how he’s helping DTC brands build high-converting Shopify stores that drive profit. From tech stack cleanups to smarter CRO, Ben shares the strategies brands are using to boost conversion and simplify operations. We also dive into what he’s learned from hosting The Turning Pro Podcast, and how personal growth ties into building a great DTC business.

Whether you're launching a new brand or trying to fix a clunky site, this episode is packed with tactical advice for doing more with less.

Listen in to learn:

• Why most Shopify sites are overbuilt (and what to do about it)

• Where to invest first if you want more revenue per visitor

• How to build a site that reflects your goals—not just your product catalog