Ogee grew Labor Day revenue 60% year over year by reaching the customers ready to buy

Ogee, the clean skincare and makeup brand, went into Labor Day 2026 wanting to make one of its biggest sales even bigger. Ogee grew sales revenue about 60% over last year and lifted click rate 51%. What was different this year? Ogee began using Orita's AI Customer Segmentation, ensuring every send was in front of the customers who were ready to hear from them.

• +60% revenue

• +51% click rate

• +50% placed-order rate

• +37% revenue per recipient

Email only. Labor Day 2026 vs. Labor Day 2025, full sale period, from Ogee's campaign reporting.

Ogee wanted its big sale to be bigger

Labor Day is already a big moment for Ogee. Loyal customers wait for it, and the offer is strong. For 2026 the team wanted growth: more revenue, from more customers, out of a sale they expected to be strong.

The offer and the creative were already dialed in. The lever left to pull was hitting the right audience at the right time: getting each email in front of every customer ready to buy, without going into risky territory that could impact inbox placement.

The right audience, at the right time

That's harder than it sounds. Rules like "opened in the last 30 days" miss buyers who are ready but haven't engaged lately, and they include people who aren't in a shopping mood right now. Each miss comes at a cost. Miss the ready buyers and you leave revenue on the table. Reach those who aren’t interested right now and click rates sag, which tells inbox providers your email is less wanted (by everyone, including your best customers).

Ogee brought in Orita about four weeks before the sale to answer one question on every send: who wants this email today?

Ogee found more customers ready to buy with Orita

Orita builds a bespoke ML model for each brand and scores every Klaviyo profile every morning on how likely they are to engage right now. Those scores sync into Klaviyo as Engagement Levels, so Ogee could build the sale right on top of them:

• Ogee's playbook and content stayed in charge. VIP and loyalty early access, collection-specific audiences, the offer, and the creative were all Ogee's.

• Broad sends reached further, and smarter. Orita added engaged customers that Ogee's usual segments would have missed, and held back the profiles that weren't engaged today.

• High-intent sends went straight to buyers. Highly Engaged customers, plus the people Orita’s model rated most likely to purchase, got a second, targeted send.

A 51% jump in click rate: the right people got the email

Click rate is the honest metric in email. Opens get inflated by privacy features that open mail automatically, but a (non-bot) click is a real person choosing to shop. A 51% lift year over year, in the middle of a sale, means Ogee's emails landed with people who wanted them.

And those people bought:

• Placed-order rate up 50%. The share of people who got an email and then bought was 1.5x last year's sale.

• Revenue per recipient up 37%. Every person who received a Labor Day email was worth more.

• Revenue up about 60%. All in a 6-day sale in 2026, versus 11 days in 2025 (more revenue in roughly half the time, which is our favorite kind of math).

Same loyal customers, same great sale, now reaching the people ready to buy.

“The efficiency was absurd”

“Labor Day sale was phenomenal. Honestly, the strongest results we've seen in quite some time. The scoreboard lit up green for all the metrics we care about. The efficiency was absurd.”

— Taylor Beck, Customer Retention Manager, Ogee

Next up: the rest of the year

A sale pulls buyers in on its own. The bigger prize is reaching the right people between sales, too. Ogee is now bringing the same Engagement Levels into its everyday campaigns, so the precision behind Labor Day keeps paying off all year.

Find the customers ready to buy from you

Orita layers on top of Klaviyo and is live in about a day. Want to see who on your list is ready for your next send, and what they're worth? Get your free list audit at orita.ai/audit.

FAQ

How did Ogee grow Labor Day revenue 60% year over year?
Ogee used Orita's AI Customer Segmentation to put every Labor Day email in front of the customers ready to buy. Compared with Labor Day 2025, email revenue grew about 60%, click rate rose 51%, placed-order rate rose 50%, and revenue per recipient rose 37%, in a 6-day sale versus 11 days the year before.

What does Orita's AI Customer Segmentation do?
Orita builds a bespoke machine learning model for each brand and scores every Klaviyo profile every morning on how likely they are to engage right now. Those scores sync into Klaviyo as Engagement Levels, so brands can build campaigns on top of them.

Did Ogee change its offer or creative for the sale?
No. Ogee's playbook stayed in charge: VIP and loyalty early access, collection-specific audiences, the offer, and the creative were all Ogee's. Orita changed who received each send.

How far ahead of Labor Day did Ogee start using Orita?
Ogee brought in Orita about four weeks before the sale.

Why measure click rate instead of open rate?
Opens get inflated by privacy features that open mail automatically. A non-bot click is a real person choosing to shop, so click rate is a more honest signal of whether an email reached people who wanted it.

How long does Orita take to set up?
Orita layers on top of Klaviyo and is live in about a day.

About Orita

Orita’s AI Customer Segmentation helps brands reach their customers at the perfect time, for profitable growth. By sending messages to the people who actually want to hear from them, Orita customers drive revenue across campaigns and flows in email, SMS, direct mail and more. Orita is a Klaviyo Premier Partner, and Winner of the 2026 Klaviyo Rising Star award.