CASE STUDY

Dr. Harvey’s grew revenue per recipient 24%

“Orita’s AI customer segmentation worked very quickly to start driving sales efficiency in our email program. We know that improving click rate creates a virtuous cycle, and are excited to see our campaign revenue continue to go up.”

Jennifer Mezzapelle
Head of Marketing


“Orita’s AI customer segmentation worked very quickly to start driving sales efficiency in our email program. We know that improving click rate creates a virtuous cycle, and are excited to see our campaign revenue continue to go up.”

Jennifer Mezzapelle
Head of Marketing


Revenue per Recipient

Revenue per Recipient

+24%

+24%

+24%

ROI

ROI

22x

22x

22x

Incremental Email Revenue Lift

Incremental Email Revenue Lift

+$54k

+$54k

+$54k

More Case Studies

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Maximize Campaign Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.

Maximize Campaign Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.

Maximize Campaign Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.