Rowan started with Orita to remove bots, and stayed for the email revenue gains

“As a high-growth brand with a small team, we had hit the point where our list became too much to handle manually. Deliverability was dropping and costs were going up. By focusing on our engaged customers, we’ve seen email revenue grow week over week, despite sending fewer emails."

Noah Stone
Co-Founder & CMO

“As a high-growth brand with a small team, we had hit the point where our list became too much to handle manually. Deliverability was dropping and costs were going up. By focusing on our engaged customers, we’ve seen email revenue grow week over week, despite sending fewer emails.”
Noah Stone
Co-Founder & CMO

Incremental email revenue lift

3.4x

Revenue per recipient

+215%

Click rate increase

2.8x

Incremental email revenue lift

3.4x

Revenue per recipient

+215%

Click rate increase

2.8x

“As a high-growth brand with a small team, we had hit the point where our list became too much to handle manually. Deliverability was dropping and costs were going up. By focusing on our engaged customers, we’ve seen email revenue grow week over week, despite sending fewer emails.”
Noah Stone
Co-Founder & CMO

Incremental email revenue lift