Orita + Klaviyo: Smarter Segmentation

How Orita’s AI segments supercharge Klaviyo’s Marketing Analytics, without adding complexity.

Many retention marketers use Klaviyo’s Marketing Analytics segmentation tools, such as RFM scores or predictive analytics, and for good reason. These models are simple to use, rooted in purchase behavior, and a clear step up from broad recency-based segments like “Engaged 90” or (gasp) sending to your entire list. 

But for brands looking to go further, faster - whether to maximize campaign revenue, drive up click rates, improve inbox placement, remove bots or scale lifecycle programs - there’s an opportunity to go beyond with a level of optimization that only AI can bring.

That’s the role Orita.ai plays. 

We do one thing: AI Customer Segmentation, and we’re really really good at it. We’re Machine Learning and DTC experts with a singular focus on helping brands get the absolute most out of their customer and prospect lists. 

We make AI customer segmentation available to brands right in Klaviyo, with zero engineering work needed by our customers or partner agencies, and zero site speed impact. That’s why Klaviyo has made us an Elite Partner, and we’re trusted by hundreds of brands, nearly 100 agencies, and Klaviyo customer success managers to boost Klaviyo performance. 

This post outlines how Orita’s approach differs from - and complements - Klaviyo’s segmentation capabilities.

How Orita Complements Klaviyo’s Segmentation Tools

To understand how Orita and Klaviyo work together, it helps to break down the different types of segmentation each offers.

What Klaviyo Offers:

• RFM Segments
  Klaviyo groups customers based on their past purchase behavior - how recently they bought (recency), how often they buy (frequency), and how much they spend (monetary value). These segments help you understand customer value at a glance - like whether someone is a ‘Champion’ or ‘At Risk’ - based purely on past purchase behavior.
  
  

• Predictive Analytics
  These tools estimate when someone is likely to buy again, based on their order history. It’s useful for forecasting, but, importantly, doesn’t tell you if marketing will influence the purchase.
  
  

• AI Segment Builder
  A Large Language Model (LLM) helps you build rule-based segments using natural language. For example, you can say “create a segment of customers who purchased twice in the last 90 days” and Klaviyo will generate that segment for you.
  
  

• Reputation Repair
  This feature limits emails to only recently engaged subscribers and slowly expands the send window. While it protects deliverability, it can also reduce short-term revenue since it may suppress some high-potential contacts.

What Orita Adds

• Engagement Scores
  Orita tells you how likely someone is to engage with an email or SMS right now. It uses a sophisticated Machine Learning model that looks at a vast array of signals and patterns - like past clicks, seasonality, lifecycle stage, cohort timing, and all of the rest of the customer engagement events that flow through Klaviyo (returns, reviews, crm tickets, etc.) - to predict who’s likely to respond.
  
  Bonus: Orita’s approach improves click rates and deliverability without cutting into short-term revenue.
  
  

• Bot Detection & Suppression
  Orita identifies non-human contacts on your list, like price-checker bots or compromised emails, by recognizing patterns that don’t match real user behavior. These bots hurt deliverability and click rates, and native tools often miss them.
  
  

How they work together: Klaviyo tells you who they are. Orita tells you what to do.

Klaviyo’s segments tell you about a customer’s general state - like whether they’re loyal, new, or at risk of churning. Other analytics might also suggest what kind of content might appeal to them, like product recommendations based on gender or other customer’s purchase patterns. .

Orita, on the other hand, answers a more actionable question: “Will emailing this person today actually change their behavior?” It helps you decide whether or not to send, based on how likely that message is to make an impact right now.

A simple example here: You might create a campaign aimed at loyal customers, and use Orita’s Highly Engaged segment to make sure that emailing them today is a good idea, rather than needlessly risking an unsubscribe from a high-value customer.

What types of Klaviyo customers benefit most from Orita?

📉 Brands with low click rates 

If a client’s click rates are below Klaviyo benchmarks, they may try RFM or Reputation Repair - but those tactics often mean sending fewer emails and risking lower revenue. Orita helps lift engagement without sacrificing sales, by identifying the right people to message today.

😬 Nervous about segmentation cutting revenue

Some marketers hesitate to segment at all, fearing they’ll miss out on buyers. Orita eases this fear with AI segments that find engaged buyers, even in the gray areas, ensuring they never leave money on the table.

📈 Ready to scale, without risking past gains

Some teams improve click rates or deliverability, but then hit a wall. Orita helps them intelligently expand their sending audience, to find the absolute maximum revenue from their list. 

📣 Medium to large brands that send to their full list regularly

If a client with over 100k profiles is still batch-and-blasting or sending to everyone “just in case,” they likely need a smarter segmentation strategy. Orita helps them preserve revenue while improving engagement, so they can confidently scale back without missing conversions.

🧠 Power users who are not satisfied with results from Klaviyo’s Marketing Analytics

If a brand is already using Klaviyo’s advanced analytics but isn’t seeing the expected performance lift, Orita can add the incremental layer to boost performance: targeting those who are most likely to convert because of a message - not just those likely to buy anyway.

Getting Started

Orita integrates directly with Klaviyo through OAuth, with no engineering work needed. Setup takes minutes, and brands typically see performance lift in their first campaigns.

👉 Start with a free email engagement audit - get a shareable analysis of engagement, click rates and bots, plus expert guidance on where to improve.