Orita raised $7M to help brands get the timing right with AI Customer Segmentation

We started Orita with the goal of helping brands message their customers and prospects at the right time. Everyone’s focused on personalizing content - a hard and important task! - but alas, the logic behind the timing of any given send was stuck in the stone ages (errrr, 2010).

We serve hundreds of remarkable brands including Spanx, AG1, Ruggable, Caden Lane, Dermalogica, Faherty and Caraway. We grew ~5x last year, were a Klaviyo Premier Partner, and won Klaviyo’s Rising Star Technology Partner of the Year across an ecosystem of over 400 formal integrations.

Why? Our average brand increases their revenue from Email over 25% within 120 days of starting with Orita.

Orita is really great and helping brands make more from the hardest parts of their list: customers who haven’t engaged in a long time, or even those the brand has considered totally gone. When brands work with Orita they find more engaged buyers, and can feel confident in not reaching out to the folks on their list who don’t want to hear from them today.

But there’s a lot of work to do to achieve our ambitious goal of helping brands message the right people at the right time

Expand integrations with Postscript, Attentive and other ESPs
Launch our ConnectedTV segmentation product
Launch Meta (and other ad) segments
Continue to deepen our wonderful partnership with Klaviyo

Orita’s building an Expert System for Customer Engagement. It’s an extremely complex product - and a slow burn - but our continually growing impact gives us confidence that it’s the right bet. That’s why we’re excited to announce that we raised $7M in seed funding,

Orita’s becoming the orchestration layer across every channel you use

Today, Orita's AI Customer Segmentation scores every profile on your list and syncs high-intent segments straight into Klaviyo for email and SMS. We also run Direct Mail through PostPilot. Next up: Postscript for SMS, more Direct Mail coverage, and Connected TV, so the same intent signal that tells you who's ready to buy in email tells you who to reach everywhere else too.

Brands and their agencies know what to say. We tell you who to say it to, and in what channel.

When you send the right message at the right time, you’re able to build a profitably growing system as you can see from dozens of case studies across brands as diverse as Spanx, Caraway, Plunge, Goodr and UBeauty at https://www.orita.ai/case-studies

$7M in seed funding, closed this September, from wonderful funds and people

We have the privilege of working a few dozen amazing investors and advisors, including

Funds like Javelin Venture Partners, Sugar Capital, Bee Partners, Recursive Ventures, Studio VC, Phenomenal Ventures, SuperAngel, and TheoryForge
Operators and angels, including Ran Makavy, Hannah Bravo, Tina Bou-Saba, Daphne Carmeli, Oren Charnoff, Kyle Hency, and Rishabh Jain

The money's going straight into the channel expansion above. Brian Sugar, cofounder of Sugar Capital put it best: “We’ve invested in dozens of wonderful brands like Grüns and Caraway. Orita’s tackling a problem that all of them have, and we backed their founders because of the decade-plus experience of building high-impact, AI/ML products for brands.”

Less than three years in, but already serving hundreds of leading brands

Orita launched in February 2024. The team's growing to match, because ranking within channels, and then orchestrating across them, is an extremely complex job

Of course, this isn’t just a “brand” problem; Orita’s solving a problem every marketer faces. “I’ve got a large list of customers and prospects, who is actually listening to me in a given channel?”. Coming soon Orita will improve the timing - and lower the overwhelming feeling of spam in the inbox - from marketplaces, B2B companies, airlines, banks and hopefully one day even politicians 🙂.