Tariffs land differently depending on the kind of brand you are.

Prince Ghosh (Pietra) explains how brands are falling into three distinct buckets—some absorb the cost, some pass it on, and a few are investing in their own manufacturing. It’s a smart breakdown of how different business models respond under pressure. Like a personality quiz… but for your supply chain.

Watch the full episode with Prince, Justin Seidenfeld (Canopy), and Aaron Schwartz (Orita)—insightful all the way through.