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38:30
Stop Adding Channels. Start Winning.
Shelly Nghiem
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Director of Ecommerce at U BEAUTY
Testing is good. Testing everything is how you end up testing patience. Shelly Nghiem (Director of Ecommerce at U BEAUTY) makes a great point: for luxury brands, focus beats being everywhere. Growth comes from showing up where your audience already is.
More highlights
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1:05
We Are Not Here for the Channel. We Are Here for the Customer.
Shelly Nghiem
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Director of Ecommerce at U BEAUTY
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1:25
51% Use AI to Research. Apply That to Commerce.
Shelly Nghiem
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Director of Ecommerce at U BEAUTY
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1:36
Ask Why. Pull Threads. Then Shut Up.
Shelly Nghiem
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Director of Ecommerce at U BEAUTY
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0:59
We Saw the Demo. It Was Terrible. We Built It Anyway.
Shelly Nghiem
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Director of Ecommerce at U BEAUTY
