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38:30
Going global? You can't just copy & paste strategy. Try this.
Itai Bengal
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VP Strategy, Yotpo
Taking your brand global? Spoiler: The North American playbook doesn’t translate. As Itai Bengal (VP of Strategy at Yotpo) puts it: If your expansion plan is “run Shopify ads and hope,” you might be in for a quiet launch.
Different markets, different rules—SMS wins here, WhatsApp wins there. Locals trust different players. Do your homework. Or as your future customers might say... prepárate. More from Itai + the crew on how to actually go global in this episode with Aaron Schwartz.
More highlights
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1:05
We Are Not Here for the Channel. We Are Here for the Customer.
Itai Bengal
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VP Strategy, Yotpo
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1:25
51% Use AI to Research. Apply That to Commerce.
Itai Bengal
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VP Strategy, Yotpo
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1:36
Ask Why. Pull Threads. Then Shut Up.
Itai Bengal
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VP Strategy, Yotpo
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0:59
We Saw the Demo. It Was Terrible. We Built It Anyway.
Itai Bengal
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VP Strategy, Yotpo
