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38:30
Commerce is culture: what your cart says about you
Brian Lange
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Co-Founder & CRO, Future Commerce
Want to know what’s next in commerce? Brian Lange (Future Commerce) watches people, not trends. Commerce isn’t just transactions—it’s identity exchange. If the medium is the message, then your cart is saying a lot.
Watch the full episode with Brian, Phillip Jackson, and Aaron Schwartz for a sharp take on how culture shapes commerce (and what’s coming next).
More highlights
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1:05
We Are Not Here for the Channel. We Are Here for the Customer.
Brian Lange
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Co-Founder & CRO, Future Commerce
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1:25
51% Use AI to Research. Apply That to Commerce.
Brian Lange
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Co-Founder & CRO, Future Commerce
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1:36
Ask Why. Pull Threads. Then Shut Up.
Brian Lange
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Co-Founder & CRO, Future Commerce
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0:59
We Saw the Demo. It Was Terrible. We Built It Anyway.
Brian Lange
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Co-Founder & CRO, Future Commerce
