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38:30
Brian Sugar's advice to every startup founder
Brian Sugar
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Founder & Managing Partner, Sugar Capital
Startups love to talk. But Brian Sugar (founder of Sugar Capital and POPSUGAR) would rather you build something.
After backing 48 companies, he’s spotted a pattern: founders who obsess over who’s raising, who’s “crushing it,” and who they grabbed coffee with rarely win. The ones who stay heads-down and talk ideas? They’re the ones shipping, scaling, and retaining customers.
Catch the full episode with Brian and Aaron Schwartz (Orita) for what separates the builders from the background noise.
More highlights
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1:05
We Are Not Here for the Channel. We Are Here for the Customer.
Brian Sugar
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Founder & Managing Partner, Sugar Capital
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1:25
51% Use AI to Research. Apply That to Commerce.
Brian Sugar
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Founder & Managing Partner, Sugar Capital
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1:36
Ask Why. Pull Threads. Then Shut Up.
Brian Sugar
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Founder & Managing Partner, Sugar Capital
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0:59
We Saw the Demo. It Was Terrible. We Built It Anyway.
Brian Sugar
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Founder & Managing Partner, Sugar Capital
