Clip
∙
∙
38:30
Boost Loyalty with Personalized Marketing
Carla Donahue
∙
Head of Lifecycle Marketing, Within
Loyalty programs: because giving your margin away for funsies is not a growth strategy.
Carla J. Donahue, Head of Lifecycle Marketing at WITHIN, joins Flowium Founder 🇺🇦 Andriy Boychuk and Orita Co-Founder Aaron Schwartz to break down how to actually use loyalty points to drive repeat purchases—not just sit there like forgotten gym memberships.
If your customers don’t know they have points, they’re not loyal—they’re just confused. The secret? Progress bars, people.
More highlights
Clip
•
•
1:05
We Are Not Here for the Channel. We Are Here for the Customer.
Carla Donahue
,
Head of Lifecycle Marketing, Within
Clip
•
•
1:25
51% Use AI to Research. Apply That to Commerce.
Carla Donahue
,
Head of Lifecycle Marketing, Within
Clip
•
•
1:36
Ask Why. Pull Threads. Then Shut Up.
Carla Donahue
,
Head of Lifecycle Marketing, Within
Clip
•
•
0:59
We Saw the Demo. It Was Terrible. We Built It Anyway.
Carla Donahue
,
Head of Lifecycle Marketing, Within
