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38:30
Before you personalize, plug the funnel first
Olivia Grant
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General Manager, Growth Gurus
Worried about hyper-personalization? Fix the holes in your funnel first. No point customizing emails if your customer journey is a leaky bucket.
Olivia Grant, Rattan Muttoo, and Joshua Chin join Aaron Schwartz to talk personalization, smarter funnels, and breaking out of the noise.
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1:05
We Are Not Here for the Channel. We Are Here for the Customer.
Olivia Grant
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General Manager, Growth Gurus
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1:25
51% Use AI to Research. Apply That to Commerce.
Olivia Grant
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General Manager, Growth Gurus
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1:36
Ask Why. Pull Threads. Then Shut Up.
Olivia Grant
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General Manager, Growth Gurus
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0:59
We Saw the Demo. It Was Terrible. We Built It Anyway.
Olivia Grant
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General Manager, Growth Gurus
