In this episode of The Orita Podcast, Aaron Schwartz sits down with Omar Lovert (Polaris Growth; Klaviyo Legend, Co-host, Klaviyo Geeks) and Bogdan Mihalache (Founder, Email Kong; Co-host, Klaviyo Geeks) for a masterclass on email, retention, and the art of sending more without losing your soul.

Together, they unpack:

• Flow timing myths, why “wait 24 hours” is bad advice and how to capture intent while it’s hot

• Segmentation traps, the engagement segments that quietly kill 75 % of your list (and your LTV)

• Deliverability 101, how to get out of spam, live happily in Promotions, and stay in the inbox

• AI vs. Operators, when machine-generated copy helps, when it hurts, and how to use GPT as a thought partner

• Profit, not vanity, the metric most founders obsess over that isn’t the right measure of retention health

• BFCM sanity check, how to prep early, send more, and build loyalty instead of discount addiction

Stick around for Klaviyo tips, wild deliverability hacks, and the kind of straight talk that only comes from two operators who’ve seen every email mistake in the book, and fixed them.

👥 Meet the guests Omar Lovert: Co-Founder & Managing Director, Polaris Growth | Klaviyo Legend | CRO & CRM expert Bogdan Mihalache: Founder, Email Kong | Retention & Automation specialist

🎙 Hosted by Aaron Schwartz, Co-founder & Co-CEO, Orita.ai

🎧 Chapters [00:00] Meet the Klaviyo Legends: Omar & Bogdan Take the Mic [03:28] From Building Sites in ’98 to Email Empires in 2025 [06:26] Email Showdown: When Strategy Meets Gut Feel [09:35] Two Geeks, One Goal: Sharpening Each Other’s Game [11:43] Think Like Your Customer (Before You Hit Send) [15:20] Where Great Brands Focus, And Where They Waste Time [16:37] Hidden Gold in Klaviyo: The Workflows Everyone Misses [21:51] Stop Over-Segmenting: Why Your List Is Smaller Than You Think [28:28] Spam, Promotions, or Primary? The Deliverability Truth [30:30] AI in Email: Hype, Hope, and Real Use Cases That Work [44:34] Smarter Than Templates: Using AI for Real Optimization [52:09] BFCM Survival Mode: Send More, Stress Less

🌐 Check out Orita.ai for more episodes of The Orita Podcast, where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing, by figuring out who actually wants to hear from you and when.

🚀 Get your free email audit from Orita, turn segments into superpowers: https://orita.ai

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