CHALLENGE
Big list, large-scale campaigns, no visibility into who buys from SMS
Grunt Style had a large SMS subscriber base and was sending major campaigns broadly and frequently. They had no way to tell which subscribers were actually likely to convert from a text, but knew they were spending SMS budget on subscribers who weren't engaging.
SOLUTION
AI-scored segments that show exactly where SMS revenue lives
Orita built a bespoke SMS engagement model for Grunt Style, scoring every subscriber and syncing segments directly into Klaviyo. The data showed that nearly all SMS revenue was concentrated in the top two engagement tiers. Grunt Style reshaped their send strategy to send more to the subscribers who wanted to hear from them most, and less to the lower engagement tiers.
RESULTS
Higher engagement, more revenue, better ROAS, full control over sms revenue
"Orita's SMS segments gave us the confidence to be strategic about who we text. Conversion is up, and we know exactly where our SMS revenue growth is coming from. We have new control over how we use this channel, and it’s showing up in our results."
Nikki Zammiello
Senior Marketing Manager, Owned Channels
