ORITA
Everything partners need to represent Orita correctly. Use the supplied assets when co-branding with Orita
ORITA LOGO
A smart cephalopod, adapting and connecting
Primary · on light
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Primary · on dark
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Icon only
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Monochrome
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How to co-brand with Orita
In your content, lead with your brand and let Orita support — side-by-side or stacked.
✕ between the marks is preferred, not required.
Give both logos a healthy amount of breathing room, and you're good.
Your Brand
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Your Brand
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Side-by-side
Your Brand
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Your Brand
×
Side-by-side
ORITA COLORS
Sketchbook paper neutrals, yellow as an accent
Signal Yellow
Accent only
#FBC823
White
LIGHT SURFACE
#FFFFFF
Ink
Text · dark surface
#212830
The one rule that matters: Yellow is for accents — eyebrow text, a single underline line, or CTA button. Never fill a section background with it. If yellow is the biggest thing on the page, it’s wrong.
How to use Orita's colors
Stick with neutrals in most cases. Conservatively use yellow to accent or highlight key points or moments.
Good color usage
EYEBROW ACCENT
Headline
Some body text
26%
Impressive stat
Headline
Some body text
CTA Accent
Poor color usage
EYEBROW
Headline
Some body text
ONE TOO MANY
Headline
Some body text
26%
Impressive stat
ACCENTS
ORITA TEXT
Figtree Bold or Regular
Figtree across the board. Lean on weight and size for hierarchy — no second display face.
Display · Figtree Bold
Headlines & section titles, 24-48px
Rescue the revenue you can’t see.
Body · Figtree REGULAR
Running text, 14–18px
Orita scores every subscriber and tells you who to keep emailing, so you protect deliverability without guessing. Set in Figtree at a comfortable reading size for running text.
Utility · Figtree Bold
Eyebrows, labels & metrics, 12-14px
AUDIT RESULTS
