3 cofounders walk into a bar … their clients get the marketing lists they always dreamed off

Look, that would be the most boring joke ever. But not if you own a braaaaaaaaaaaand. For brands, your email list is a mark of pride and joy. You’ve worked hard to curate a relationship with these customers and prospects, and you care for them like your business depends on it. 

But who has time to optimize every contact on their email list every single day? Google and Yahoo have teams of ML engineers and data scientists protecting all of our inboxes … you’re gonna try to break through with rules-of-thumb?? GLHF

Data scientists Daniel Brady and Zack Gow spent years cleaning up datasets for some pretty major e-commerce brands. But after doing the same thing over and over again, they realized technology could do the job more effectively.

And Aaron (history major, not, um, a data scientist) spent 7 years running his own DTC brand, Modify Watches, feeling this pain. Since 2017 he has been supporting thousands of other brands as a founder at Passport Shipping; President of Loop Returns; and advisor to a few dozen wonderful commerce-tech companies like Fairing, Bold Metrics, Malomo, Hemster, Brightflow and Two Boxes.

We all like each other. We like brands. We complement each other. And even if you’re not a client, we’ll compliment you (“Nice hat!”)

Orita In a Nutshell

Today, Orita’s platform gets your email list in the best shape possible. We

• delete junk or spam accounts from your list completely

• remove duplicate IDs

• suppress unengaged contacts

• reactivate folks when they’re ready to buy

This all happens behind the scenes, so you don’t have to worry about overpaying or mis-spending your limited budget. Our technology accounts for how customers interact with your specific brand, and suppresses or activates contacts based on when they’re most likely to make a purchase. 

With Orita’s platform, brands like Italic, Caraway, Made by Mary, doe lashes and Skout are confident that their customer lists are being well cared for. Oh, and they’re saving more than 25% on their email marketing. 

By the way - and thanks for asking! - Daniel’s mom is from Madagascar. Orita means cephalopod or octopus in Malagasy. A smart animal with its tentacles everywhere!

Who backs us?

We also have a dream team of investors and advisors from across the ecommerce, marketing and data landscapes. Some of them are listed below. Once we do a photo-shoot, you’ll see all their pretty faces. But we’re so heads down in the data for our clients that we just can’t have fun like that in the real world …

• Itamar Novick from Recursive Ventures

• Helen Min and Meena Harris from Phenomenal Ventures

• Commerce and tech operators like Hannah Bravo (Loop), Maia Bittner (Chime), Adam Miller, Bob/Ken (Metacake), Sean Linehan (Exec)

• Commerce founders like Matt Bahr (Fairing), Kyle Hency (Chubbies, GoodDay), Dane Baker (EcoCart), Arjun Aggarwal (Mandrel)

• Aaron’s old friend who suckered him into starting a watch company and then left for a real job after 3 months (Gary Coover)

• About 20 other brilliant folks who we’re not listing b/c we haven’t asked them for permission yet