In this episode of The Orita Podcast, Aaron Schwartz sits down with Aoife (eefa) Teague, PR-turned-partnerships pro at Octane AI, for a no-BS look at quizzes, zero-party data, and how to make partnerships actually ship revenue (not decks). Together, they unpack:

• Stop guessing. Start asking. Why zero-party data beats “vibes” and how most brands still aren’t using it

• Quizzes in minutes. Octane’s AI can spin up on-brand product finders from a prompt

• Use it or lose it. The simple workflows to turn quiz answers into segmentation, personalization, and actual dollars

• Partnerships that perform. Agency + tech tactics Aoife uses (templates, co-marketing, upkeep) so integrations drive outcomes

• Better-together stack. Where Shopify, Klaviyo, and tools like Gorgias + Skio fit when you want retention that compounds

• BFCM anxiety antidote. Make buying stupid-easy: optimized quiz flows, clear delivery expectations, and clean discount logic

• When data surprises you. What happens when your audience isn’t who you thought, and how to pivot fast If you’re a DTC operator, lifecycle lead, agency owner, or anyone still treating quizzes as a “nice to have,” this convo will upgrade your roadmap—or set it on fire (in a good way).

👥 Meet the guest Aoife Teague, Partnerships at Octane AI

🎙️ Hosted by Aaron Schwartz, Co-founder & Co-CEO at Orita.ai

🎧 Chapters 00:00 From PR to Product: Aoife’s Origin Story 04:58 Why Partnerships? The Octane AI Pivot 08:16 Quizzes in Minutes: Inside Octane’s AI Builder 12:24 Zero-Party Data, Real-World Revenue 16:56 Agency Alliances That Actually Move the Needle 18:45 Turning Partnerships into Pipeline (and Proof) 23:18 Your Customers Aren’t Who You Think 29:03 The Playbook for High-Trust, High-ROI Partners 30:33 Make Buying Easy: UX Tactics That Print Money

🌐 Check out Orita.ai for more episodes of The Orita Podcast, where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing, by figuring out who actually wants to hear from you and when.

🚀 Get your free email audit from Orita – turn segments into superpowers: https://orita.ai 🎧 Listen on Spotify & Apple 📩 Subscribe for more founder‑grade retention intel