In this episode of The Orita Podcast, Aaron Schwartz sits down with Reba Hatcher, Chief Commercial Officer at ButcherBox, to unpack what it takes to build a mission-driven e-commerce brand that’s both profitable and personal. Together, they unpack:

• Bootstrapped to $500M. How ButcherBox scaled sustainably while staying true to its values.

• Retention is the job. Why "getting the box there frozen" beats any growth hack, and how to keep trust for the long haul.

• Loyalty that listens. How Sizzle Society and 1:1 customer insights fuel personalization, perks, and retention.

• AI that earns its keep. From cancel flows to custom deals, why ButcherBox uses AI with a human touch.

• Do less, do better. How Reba’s ops background keeps the team scrappy, focused, and customer-obsessed.

• Distribution without dilution. Expanding to Target, DoorDash, and retail, while keeping brand control.

👥 Meet the guest Reba Hatcher, Chief Commercial Officer at ButcherBox

🎙️ Hosted by Aaron Schwartz, Co-founder & Co-CEO at Orita.ai

🌐 Check out Orita.ai for more episodes of The Orita Podcast, where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing, by figuring out who actually wants to hear from you and when.

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