If you’re a brand looking to level up your Shopify experience, strengthen your tech stack, and build smarter agency relationships, this one’s for you.

On this episode of The Orita Podcast, Partnerships Director Megan Blissick sits down with agency founders Mark Shesser (Coldsmoke) and Ben Lord (SoftLimit)—a duo who’ve helped growth-minded Shopify brands run thousands of thoughtful, revenue-driving tests.

From pricing and loyalty to data workflows and AI prep, they walk through the experiments and strategies helping brands grow with intention (plus, the karaoke night that landed Mark his first clients).

They break down:

• Navigating tariffs—smart pricing and shipping updates that protect margins and build trust.
  
  

• The “always-on” experiment loop—why weekly tests compound faster than holiday make-overs.
  
  

• Shop Pay & the Shop app—overlooked levers hiding double-digit conversion wins.
  
  

• Data readiness for the AI era—moving meta-fields out of your theme and into an engine the bots can read.
  
  

• Turning Amazon & Etsy buyers into DTC subscribers—QR tricks, rebate flows, and post-purchase onboarding.