CASE STUDY

Buoy & Kulin Co: $13K Rescued Revenue and 21K Bots Removed in 30 Days

“Kulin and Orita completely reshaped our email strategy. We recovered lost revenue within weeks, saw instant ROI, and now rely on Orita segments to drive every channel from email to direct mail."

Eddie Zelenak
Founder & CMO, Buoy

“Kulin and Orita completely reshaped our email strategy. We recovered lost revenue within weeks, saw instant ROI, and now rely on Orita segments to drive every channel from email to direct mail."

Eddie Zelenak
Founder & CMO, Buoy

“We’re always testing new tech with our fastest-growing brands, and Orita stood out immediately. Their AI-driven approach lets us be smarter about segmentation, so now it’s part of our playbook for every brand in our portfolio.”

Marika Tselonis
Director of Retention, Kulin Co 

“We’re always testing new tech with our fastest-growing brands, and Orita stood out immediately. Their AI-driven approach lets us be smarter about segmentation, so now it’s part of our playbook for every brand in our portfolio.”

Marika Tselonis
Director of Retention, Kulin Co 

Rescued Revenue™

Rescued Revenue™

$13k+

$13k+

$13k+

ROI

ROI

53x

53x

53x

Unsubscribes Prevented

Unsubscribes Prevented

1.9k+

1.9k+

1.9k+

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©2025 Orita Inc. All Rights Reserved.

Maximize Campaign Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.

Maximize Campaign Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.