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Orita vs. Mailmend:
Stop Chasing the Inbox,
Start Building Real Engagement

Orita vs. Mailmend:
Stop Chasing the Inbox,
Start Building Real Engagement

While Mailmend offers a quick fix for inbox placement, Orita supercharges your Klaviyo segments for sustainable, predictable, and dramatic revenue growth.

"Quote from a customer that made the switch"

Firstname, Lastname
Title, Company

Why Orita is the Indispensable Engine for Your Klaviyo Growth

Bespoke AI for Your Brand,
Right in Klaviyo

Orita crafts custom machine learning models that analyze your specific customer data. We then seamlessly push rich, predictive profile attributes directly into Klaviyo, allowing you to build and automate campaigns with unparalleled precision.

Daily, dynamic engagement scoring

Every day, Orita ranks every customer profile based on their propensity to click, buy, visit, and open. We identify your most valuable, engaged customers (often the top 10-20% driving 80-90% of your revenue) and provide updated segments you can use instantly.

Intelligent List Health & Reactivation

We don't just identify engaged users; Orita also flags bots, automatically pauses disengaged contacts, and can even help you strategically reactivate profiles you might have previously "cleaned" too aggressively.

Cross-Channel, Unified Strategy

Orita's intelligence extends beyond email. Our precisely identified segments can be leveraged for SMS and direct mail campaigns, ensuring consistent, high-performing communication across all your channels.

Simplify Complexity, Drive Results

Our goal is to simplify the complexity of advanced modeling. Orita provides simple, actionable outputs directly in Klaviyo, so you can focus on creative and strategy, knowing your audience targeting is optimized.

Why Orita is the Smarter Investment for your Email Program

The Comparison: Orita vs. Mailmend

A detailed look at how Orita's sustainable growth model compares to Mailmend's short-term inbox fix.

Feature / Benefit

Feature / Benefit

Sustainable Growth Partner

Sustainable Growth Partner

Inbox Placement Hack

Inbox Placement Hack

Core Technology

Core Technology

Bespoke machine learning models that predict individual customers' propensity to click, buy, visit, open, and more.

Bespoke machine learning models that predict individual customers' propensity to click, buy, visit, open, and more.

Proprietary code that attempts to whitelist emails and meet a "promotional threshold."

Proprietary code that attempts to whitelist emails and meet a "promotional threshold."

Primary Goal

Primary Goal

Maximize long-term revenue by continuously identifying and engaging your most valuable customers, right in Klaviyo.

Maximize long-term revenue by continuously identifying and engaging your most valuable customers, right in Klaviyo.

Increase individual email revenue by forcing each into the inbox, bypassing filters.

Increase individual email revenue by forcing each into the inbox, bypassing filters.

Strategy

Strategy

Engagement-first, data-driven segmentation. Daily updates to Klaviyo profile attributes, identifying highly-engaged users, bots, and reactivation opportunities.

Engagement-first, data-driven segmentation. Daily updates to Klaviyo profile attributes, identifying highly-engaged users, bots, and reactivation opportunities.

Inbox bypass. Adds a code snippet to each email to bypass the promotions tab.

Inbox bypass. Adds a code snippet to each email to bypass the promotions tab.

Ease of Use

Ease of Use

Set it and forget it. One-time data connection. Orita continuously updates Klaviyo profile attributes and segments for you.

Set it and forget it. One-time data connection. Orita continuously updates Klaviyo profile attributes and segments for you.

Manual code insertion. Requires dragging-and-dropping a code snippet into every email.

Manual code insertion. Requires dragging-and-dropping a code snippet into every email.

Klaviyo Integration

Klaviyo Integration

Deep, seamless. Modifies profile attributes and provides updated segments directly inside Klaviyo for immediate use.

Deep, seamless. Modifies profile attributes and provides updated segments directly inside Klaviyo for immediate use.

None. Operates externally by modifying email code, no direct integration with Klaviyo segments.

None. Operates externally by modifying email code, no direct integration with Klaviyo segments.

List Health

List Health

Proactive & Predictive. Identifies diminishing returns, prevents over-emailing, flags bots, helps reactivate, and reduces unsubscribes/spam complaints.

Proactive & Predictive. Identifies diminishing returns, prevents over-emailing, flags bots, helps reactivate, and reduces unsubscribes/spam complaints.

Reactive & Risky. Can lead to unengaged customers marking emails as spam, potentially harming sender reputation long-term.

Reactive & Risky. Can lead to unengaged customers marking emails as spam, potentially harming sender reputation long-term.

Scope of Optimization

Scope of Optimization

Cross-channel intelligence. AI-driven segmentation for email, SMS, and direct mail. Includes Orita Grow for purchase propensity.

Cross-channel intelligence. AI-driven segmentation for email, SMS, and direct mail. Includes Orita Grow for purchase propensity.

Email-only. Optimization is limited to email deliverability.

Email-only. Optimization is limited to email deliverability.

Sustainability

Sustainability

Sustainable. Builds a healthier, more profitable list, improves long-term sender reputation, and ensures consistent engagement.

Sustainable. Builds a healthier, more profitable list, improves long-term sender reputation, and ensures consistent engagement.

Risky. Short-term gains can lead to long-term list degradation and deliverability issues.

Risky. Short-term gains can lead to long-term list degradation and deliverability issues.

Guarantees

Guarantees

Focused on long-term performance, incremental revenue, and list health. Free list audit to prove fit.

Focused on long-term performance, incremental revenue, and list health. Free list audit to prove fit.

Promises at least a 15% increase in email revenue during the trial period or money back.

Promises at least a 15% increase in email revenue during the trial period or money back.

Which path to growth will you choose?

A Quick Fix

Mailmend offers an immediate revenue lift by forcing your emails into the inbox using a proprietary code. But consider the long-term impact: what happens when you land in the inbox of someone who doesn't want to see your email? They hit "Spam." This short-term gain comes at the risk of long-term damage to your sender reputation, leading to higher unsubscribes, lower engagement, and ultimately, a less valuable list. It's a band-aid solution that doesn't address the core problem of who you're sending to.

A Sustainable Solution

Orita's bespoke ML models provide daily, predictive intelligence directly to your Klaviyo account. We analyze every customer profile based on their true engagement and propensity to act. This means you're always emailing the right people, at the right time, through the right channel.

Our philosophy is simple: when you continually email more people beyond where diminishing returns begin (as identified by Orita's algorithm), you get more unsubscribes, more spam complaints, and your sender reputation gets downranked by ISPs like Gmail.

Orita ensures you focus your efforts on the top 10-20% of your list that drives 80-90% of your revenue. By continually providing updated, high-value segments in Klaviyo, you'll see:

  • Higher open rates and click-through rates

  • Significantly increased revenue per recipient

  • A healthier, more engaged list that naturally improves deliverability over time

How Orita works

1

We build a bespoke Machine Learning model just for you

Our AI analyzes your data to find behavior patterns that predict key outcomes like purchases or unsubscribes.

2

Precise audience segments improve your performance

We'll drop fresh segments into your Email Service Provider (ESP), so you reach the right customer at the right time.

3

You see results fast, or we're toast

With holdouts you'll have clear visibility into incremental revenue. With month-to-month billing, you can opt out if we’re not delivering ROI.

1

We build a bespoke Machine Learning model just for you

Our AI analyzes your data to find behavior patterns that predict key outcomes like purchases or unsubscribes.

2

Precise audience segments improve your performance

We'll drop fresh segments into your Email Service Provider (ESP), so you reach the right customer at the right time.

3

You see results fast, or we're toast

With holdouts you'll have clear visibility into incremental revenue. With month-to-month billing, you can opt out if we’re not delivering ROI.

Proven Results from Top Brands

See why leading marketers are choosing Orita.

"Quote from a customer that made the switch"

Firstname, Lastname
Title, Company

Orita by the Numbers

X%

Increase in average open rates

+X%

Increase in email revenue
from Orita-powered segments

X%

Decrease in unsubscribes
& spam complaints

FAQ

How does Orita integrate with my existing Klaviyo setup?

Orita connects to your Klaviyo account and begins analyzing your customer data. We then push custom profile attributes (like engagement scores, bot flags) and updated segments directly into Klaviyo, which you can use immediately in your campaigns and flows.

How does Orita integrate with my existing Klaviyo setup?

Orita connects to your Klaviyo account and begins analyzing your customer data. We then push custom profile attributes (like engagement scores, bot flags) and updated segments directly into Klaviyo, which you can use immediately in your campaigns and flows.

How does Orita integrate with my existing Klaviyo setup?

Orita connects to your Klaviyo account and begins analyzing your customer data. We then push custom profile attributes (like engagement scores, bot flags) and updated segments directly into Klaviyo, which you can use immediately in your campaigns and flows.

How does Orita integrate with my existing Klaviyo setup?

Orita connects to your Klaviyo account and begins analyzing your customer data. We then push custom profile attributes (like engagement scores, bot flags) and updated segments directly into Klaviyo, which you can use immediately in your campaigns and flows.

Can Orita help me with my existing email automation flows in Klaviyo?

Absolutely. Our updated profile attributes mean you can refine your existing flows to target truly engaged users at each stage, maximizing their effectiveness.

Can Orita help me with my existing email automation flows in Klaviyo?

Absolutely. Our updated profile attributes mean you can refine your existing flows to target truly engaged users at each stage, maximizing their effectiveness.

Can Orita help me with my existing email automation flows in Klaviyo?

Absolutely. Our updated profile attributes mean you can refine your existing flows to target truly engaged users at each stage, maximizing their effectiveness.

Can Orita help me with my existing email automation flows in Klaviyo?

Absolutely. Our updated profile attributes mean you can refine your existing flows to target truly engaged users at each stage, maximizing their effectiveness.

How does Orita identify bots and disengaged profiles?

Our bespoke ML models are designed to detect abnormal behavioral patterns indicative of bots, as well as profiles showing a sustained lack of engagement, ensuring you're not wasting sends on non-human or uninterested contacts.

How does Orita identify bots and disengaged profiles?

Our bespoke ML models are designed to detect abnormal behavioral patterns indicative of bots, as well as profiles showing a sustained lack of engagement, ensuring you're not wasting sends on non-human or uninterested contacts.

How does Orita identify bots and disengaged profiles?

Our bespoke ML models are designed to detect abnormal behavioral patterns indicative of bots, as well as profiles showing a sustained lack of engagement, ensuring you're not wasting sends on non-human or uninterested contacts.

How does Orita identify bots and disengaged profiles?

Our bespoke ML models are designed to detect abnormal behavioral patterns indicative of bots, as well as profiles showing a sustained lack of engagement, ensuring you're not wasting sends on non-human or uninterested contacts.

Do you offer a free trial or a way to assess my list?

Yes! We offer free list audits for potential customers. This allows you to understand how your current list is performing, where Orita can make improvements, and evaluate if we're the right fit for your growth goals.

Do you offer a free trial or a way to assess my list?

Yes! We offer free list audits for potential customers. This allows you to understand how your current list is performing, where Orita can make improvements, and evaluate if we're the right fit for your growth goals.

Do you offer a free trial or a way to assess my list?

Yes! We offer free list audits for potential customers. This allows you to understand how your current list is performing, where Orita can make improvements, and evaluate if we're the right fit for your growth goals.

Do you offer a free trial or a way to assess my list?

Yes! We offer free list audits for potential customers. This allows you to understand how your current list is performing, where Orita can make improvements, and evaluate if we're the right fit for your growth goals.

Ready to Transform Your Klaviyo List
into a Profit Powerhouse?

Stop relying on hacks and start leveraging daily, predictive intelligence for unparalleled growth.

Maximize Campaign Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.

Maximize Campaign Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.

Maximize Campaign Revenue with AI Customer Segmentation

©2025 Orita Inc. All Rights Reserved.